When Is the Best Time To Buy a Mattress? Top Mattress Sales Throughout the Year

The best times to buy mattresses are around Presidents’ Day, Memorial Day, Labor Day, Black Friday, and Cyber Monday, when discounts are at their highest.

Later winter/early spring and late summer are prime times to find deals due to new product launches and back-to-school bed sales. 

Replacing your mattress is a major purchase. Timing your purchase around a major sale event can save you a fair bit of money, but keeping track of all the best annual sales can be difficult. So when’s the best time to buy a mattress?

Mattresses are priced the lowest during big sales that often revolve around major federal and shopping holidays. You should have no problem snagging a deal on your favorite type of mattress if you time things right. That said, if your current mattress is past its prime and getting in the way of quality sleep, it’s not always best to hold out for a deal.

Read along to learn the 13 best times of year to buy a mattress, signs your old mattress is ready for a replacement, tips for choosing a mattress, and how much you can expect to pay for a new bed.

New Year’s Day

When: January 1st

While New Year’s sales aren’t as big as Christmas sales, many big box brands tend to drop mattress prices to move old stock and encourage “new starts.” So, don’t worry if you missed those end-of-year holiday deals — there’s still time to pick up a deal on January 1st.

Presidents’ Day

When: Third Monday in February

A wave of the best mattress deals arrives during Presidents’ Day sales. Presidents’ Day marks the end of winter and ushers in the spring mattress season, so shops start rotating their inventory and selling off leftovers at reduced rates. 

Retailers list items at competitive prices during the three-day weekend, giving you a great chance to score a bargain on a new bedroom setup. The best Presidents’ Day mattress sales include bundles with additional bed accessories like pillows. 

Late Winter and Early Spring

When: February to April

While the federal holidays above are surefire times to snatch up bargains, there are other times of the year when you might see the best deals on mattresses popping up. 

The stretch between late winter and early spring (February to April) is prime mattress-buying time because brick-and-mortar stores and online brands usually prepare to launch new product lines. 

You may also find mattress discounts during spring product launches. By March and April, brick-and-mortar locations usually start launching new products. As a result, they tend to slash prices on old stock and offer gift deals if you buy a new model. 

Memorial Day

When: Last Monday in May

At the end of May, be on the lookout for Memorial Day weekend mattress sales. The housing market and moving season typically trend upward throughout spring and summer, so many consumers replace home items — like mattresses — at this time.

Independence Day

When: July 4th

The 4th of July sale is the best time to buy mattresses during mid-summer, with online mattress companies slashing up to 60% off select beds, mattress protectors, and other sleep accessories. You aren’t likely to score high savings again until the back-to-school season. 

Prime Day

When: Mid-July

Amazon holds several Prime Day events, during which the site offers deals on a wide range of products, including mattresses. Note that you may need an Amazon Prime subscription to get in on the discounts. Here are the sales when you might be able to snag a mattress deal:

• Amazon Prime Day (mid-July): Two days of deals for Amazon Prime members
• Prime Big Deal Days (October): Two days of deals for Amazon Prime members
• Big Spring Sale (March): 6 days of discounts open to all shoppers, not just members

Since Prime Day has gained so much traction, some mattress manufacturers and bigger retailers, like Target, Macy’s, and Walmart, hold competing sales around the same time.

Late Summer

When: August and September

Many retailers introduce back-to-school sales in late summer, particularly on twin, twin XL, or full size mattresses — common bed sizes for children and college students. You may also find discounts on bedding and pillows around this time. 

Labor Day

When: First Monday of September

Another time to land the best deals is during a Labor Day mattress sale. That’s because Labor Day signals the end of summer when consumers are more likely to purchase home upgrades and plan to spend more time at home. Mattress companies will likely bundle pillows, sheets, and bases with your new bed.

Black Friday

When: The fourth Friday of November

All shoppers know how intense Black Friday can be for sales, and mattresses are no exception. This is a great time of year to think about your spare bedroom and ensure you have a comfy bed for holiday guests. 

That said, you may want to skip shopping in-store if you’re not too keen on pushing through the large crowds to get to the best mattress prices. In recent years, many online retailers began to kick off Black Friday mattress sales as early as October around Indigenous Peoples’ Day.

Cyber Monday

When: Fifth Monday of November

The Monday after Black Friday offers some of the best online mattress deals of the year. Cyber Monday is Black Friday for online mattress companies, with many offering exclusive promotions. Many online stores hold “Cyber Week,” with some sales lasting until the last week of November. 

This is a great time to score a high-quality model for a fraction of the normal price, but be ready to add to your cart quickly because items sell out within seconds.

Weekdays

When: Monday through Friday, year-round

Since stores have lower foot traffic on weekdays, brick-and-mortar retailers and sales associates are more likely to offer sales Monday through Friday.

Similar to the spring months, some mattress stores are more likely to offer free bedding accessories or electronic gifts on weekdays when traffic is lighter.

Store and Manufacturer Sales

When: Throughout the year

Online: Online brands tend to be freer with big discounts — especially toward the end of the month — because of their lower overhead costs. Some brands and retailers may hold annual sales related to special events, like an anniversary sale. 

Watch out for coupons, flash sales, and special discount programs for big-ticket items.

Grand openings: If a local store has a big launch coming up, chances are they’ll also be offering a special price for a limited time. This can be an excellent opportunity to snag the latest sleep technology while saving yourself a bit of money.

When You Need a New Mattress

When: Your mattress doesn’t provide the support, pressure relief, or comfort you need

If you have an old mattress that’s interfering with your sleep, it may not be the best choice to wait for a deal. Quality sleep is an essential foundation for your daily functioning and overall well-being. It’s better to start shopping sooner rather than later if your bed is showing any of these signs of a bad mattress:

• The mattress has dips, sagging, or other deformities
• The mattress is stained, torn, and dirty, no matter how much you clean it
• You have ongoing allergy symptoms in the bedroom
• You wake up feeling tired, fatigued, achy, or sore
• Your mattress is over 10 years old 

Some mattress manufacturers offer deals and discounts all year long, such as military discounts and referrals. No matter when you’re shopping for a mattress, you can look for opportunities to save on your purchase.

Check out all of Purple’s special purchase programs. 

How To Find Mattress Sales

If you're looking to learn how to get a good deal on a mattress, the best offers can pop up from unexpected places — all it takes is some patience. Here are some ways to snag larger discounts on that luxury mattress you’ve been eyeing.

• Watch for store ads: Online sellers promote large discounts via social media and email. Sign up for your favorite brands’ newsletters and follow them on social media for real-time updates.
• Stop by outlet centers or look for overstock sales: When retailers want to clear out warehouses and old models from stockroom floors, they’ll promote overstock sales or sell to outlet centers. Just know that with outlet stores, you will likely have to transport the mattress home and set it up on your own.
• Find stores that are closing: Closing stores usually offer huge deals — you can snag the sales floor model at a staggeringly low price if you’re lucky enough. You’ll probably be able to purchase a few pillows and sheets at great prices, too.
• Talk to a store manager: Speak with an in-store store manager about discounts. You may learn of upcoming sales before the email newsletter subscribers, making you the first in line at their brick-and-mortar location. Some managers may be able to negotiate prices or offer deals on accessories. 
• Check out online sellers: Buying a mattress online is many people's preferred way to save. Plus, online sellers offer handy guides to help you choose bed frames and other essentials so you can pick up everything you need right in one place. 

8 Tips for Buying a New Mattress

With so many mattress sales throughout the year, mattress shopping can feel overwhelming. The good news is that it doesn’t have to. If you know you need a new bed soon, start researching early. Knowing your must-haves beforehand is important to finding the best mattress for you. Here are the main factors to confirm ahead of time:

• Determine your ideal bed size. Do you sleep with a partner? Queens and kings are the best bed sizes for couples. If you sleep solo or need the bed for a tight space, consider a twin, twin XL, or full. 
• Settle on a mattress type. All mattress materials, from memory foam to latex, have pros and cons. Mattress materials also affect sleeping temperature and positions.
• Choose a firmness level. The mattress firmness scale ranges from extra soft to extra firm.
• Determine if you need extra support in certain areas. If you have back pain, you may want to consider an adjustable bed frame for extra lumbar support. Not all mattresses work with adjustable bases.
• Assess the trial period. Some sellers offer a month, while others allow several months.
• Read the warranty. Warranties vary in length — from three years to 25, depending on the manufacturer. It may also only cover specific terms.
• Sign up for white glove delivery. If it’s available, white glove delivery means the company sets up your new bed in your home and could include the removal of your old mattress. Depending on the brand, this may or may not be free.
• Set your budget. Determine what you’re willing to spend on your new mattress. Remember that a great night’s sleep can significantly impact your health, so consider budgeting more for it.

Shopping Online vs. In-Store

Online mattress brands often run major sales, with the trade-off that you can’t test the mattress in person first. They often have a wider set of options, though, and many online stores now offer in-person locations to let you test different firmness levels before buying.

When you shop online with Purple, you can talk to a Sleep Genius who can help answer your questions and get a better idea of how the mattress will feel without leaving home.

If you're unsure about shopping online vs. in stores, weigh all of the pros and cons below:

How Much Does a New Mattress Cost?

Mattress prices vary widely, depending on size, materials, construction, and extra features. The average price of a new mattress is $800 to $3,000. On the lower end, $800 may afford you a smaller mattress, while a specialty therapeutic mattress can reach up to $6,000. 

No golden rule dictates how much you should spend on a mattress. But remember, you should determine your budget based on the features you most desire. These can include:

• Materials 
• Thickness
• Support
• Smart features
• Durability
• Reliability
• Warranty terms
• Sleeping temperature/cooling capabilities

Make a list of the mattress qualities you can't live without and any additional features you’d ideally like to have.

Price is understandably a big factor in your search for coziness and relaxation. That’s why, at Purple, we offer daily bedding bundles at up to 25% off. Each bundle pairs perfectly with the Purple GelFlex® Grid, our innovative mattress technology with the ultimate combination of comfort and support. Check out our bundles to experience rejuvenating sleep that doesn’t break the bank. 

When Do Mattresses Go On Sale?

To recap, you can usually bet on mattress sales falling on federal holidays like President’s Day, Labor Day, Memorial Day, and Independence Day. For online shoppers, Black Friday, Cyber Monday, and Prime Day are also great times to score. Depending on the manufacturer, you may also land a deal during seasonal sales like the new year, the end of summer, late winter, and late spring. 

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