The Best Time To Buy A Mattress: Holiday Guide

Written by
Purple Staff
Last Updated
April 4, 2022
min read

Replacing your current mattress with one made of higher-quality materials can be a major purchase, but waiting for online sales can save you a fair bit of money. Brick-and-mortar stores will lower prices by as much as 60 percent, while online mattress deals are also frequently available.

No matter your preferred mattress type, you’ll be able to find what you need at a good deal. But when exactly is the best time to splurge on a new sleeper? Read on to find out.

When Is The Best Time To Buy A Mattress?

It’s no secret that huge sales are the perfect time to make big purchases, but predicting them can be tricky if you aren’t watching your calendar. Here are some of the biggest holidays when you’re most likely to score great deals from physical stores and online retailers alike:

Watch out for a holiday sale so you can finally achieve quality sleep at an affordable price.

Where Can You Find Mattress Sales?

The best deals on mattresses can come from anywhere – you just have to be a little patient. Here are some of the ways you can snag larger discounts on that hybrid model you’ve been eyeing.

Watch For Store Ads

Beyond big sale event displays, mattress sellers sometimes post about huge discounts on social media. This is doubly true if you’re interested in specific online mattress brands. We recommend signing up for newsletters and following all your favorite brands for real-time updates on major discounts.

Look For Overstock Sales

Here’s one of our best mattress buying tips: overstock sales are an excellent way to get competitive prices on expensive mattresses, and you can find them pretty easily online. Keep your eyes peeled for an online sales event for the best prices.

Find Stores That Are Closing

While these sales are a little unpredictable, you can snag the sales floor model at a criminally low price if you’re lucky enough. Beyond seeing your mattress in person before actually making the purchase, you’ll probably be able to pick up a few pillows and sheets at great prices, too.

Talk To A Store Manager

Here’s a general rule of thumb for life that also applies to getting a mattress deal: be kind, be courteous, and speak with a store manager to better understand options available. This way, you’ll be able to find out about upcoming sales long before the email newsletter subscribers, making you the first in line at their brick-and-mortar location.

Check Out A Few Online Sellers

Online mattress brands tend to offer some of the biggest discounts on the market, although you won’t be able to see or test your hybrid mattress in person first.

However, there is one distinct advantage to shopping at online stores: reviews. With all the information on the internet at your fingertips, it’s easy to make the right choice. So, be sure to scope out those online deals for your perfect mattress.

How Much Should You Spend On A New Mattress?

As with any major purchase, price is one of the main deciding factors when buying a mattress. Luckily, there are quality options across the pricing spectrum.

That said, your price point should be determined by the features you require versus your budget. This can include materials used, firmness or softness, thickness, support, durability, reliability, and the type of warranty.

The bottom line: you need to do your research before purchasing. Make a list of the mattress qualities you can't live without, along with features that are simply nice to have. It's easy to be seduced by the plushest, comfiest, and fanciest mattress, so this list will help you stay focused.

Mattress Types

Whether you’re canvassing your next mattress at online mattress brands or physical retail stores, you’ll have plenty of options to choose from. With this in mind, it can be pretty overwhelming to settle on just one. So here’s what you need to know about shopping for different mattress models.

Quick Note On Pricing

As you define your needs, consider that different mattress types come with various price tags. For example, a high-quality mattress with box springs can run anywhere from $800 to $5,000 or more.. Meanwhile, cheaper innerspring mattresses are cost-friendly but often rated lower in quality and durability.

Innerspring Mattress

Anytime you visit a mattress showroom, you'll find lots of discount deals on innerspring mattresses and related products. This is usually because of lower build quality.

If you're buying this kind of foam mattress, a good tip to remember is that the more coils in the bed, the higher the level of comfort you can expect. Innerspring mattresses with individually pocketed coils will have less motion transfer than traditional steel springs that are all connected underneath.

Memory Foam Mattress

While memory foam beds are vastly more popular than the alternatives on the market, they tend to cost a little more, too. The average price of a high-quality memory foam mattress is $1,000, with prices ranging from $1,000 to $4,000 or even higher.

Most memory foam models are rated highly for durability and comfort. That means you get all the support you need to achieve blissful, restorative sleep. We also recommend splurging on the extended warranty for your premium memory mattress to save a bit of extra money in the long run.

Latex Mattress

Latex beds are the most expensive type of mattresses due to the stringent manufacturing process, higher-quality raw materials, and overall durability. However, online mattress retailers are much more likely to keep these beds in stock because they are so specialized.

What Is The Best Holiday To Buy A Mattress?

While you can find mattress sales at any given time, taking advantage of holidays sales and online deals can save you a sizable bit of cash. Here are some of the best days to get into the holiday shopping season mood:

  • New Year’s Day: While NY sales aren’t as big as Christmas sales, many big box brands tend to drop mattress prices to move old stock and encourage “new starts”. So, don’t worry if you missed that Thanksgiving deal – there’s still time.
  • Martin Luther King Jr. Day: As the first federal holiday of the year, mattress retailers are usually pretty eager to get shoppers in-store and spending. Online outlets also tend to follow the same pattern.
  • Presidents Day: This marks the end of winter and ushers in the spring mattress season, which means that shops start rotating their inventory and selling off leftovers at reduced rates. This also comes during a three-day weekend, which means retailers tend to list items at competitive prices.
  • Memorial Day: Memorial Day is one of the very best holidays for mattress sales. The end of spring and the beginning of summer brings new mattress lines and other products, so clearing out inventory with a major Memorial Day sale is a common tactic for mattress retailers.
  • Independence Day: Another federal holiday on our list is Independence Day. Even online mattress companies can slash up to 60% off beds and mattress protectors on this three-day holiday.
  • Labor Day: Labor Day is one of the biggest mattress sale holidays of the year. That’s because it signals the end of summer when consumers are more likely to purchase upgrades for the home. Mattress companies are also more likely to bundle pillows, sheets, and even box springs with your new bed.
  • Black Friday: All shoppers know how intense Black Friday can be for sales, and mattresses are no exception to this. However, you may want to skip this holiday if you’re not too keen on pushing other shoppers out of the way for deep discounts.
  • Cyber Monday: Cyber Monday is basically Black Friday for online mattress companies, meaning you get access to low prices without physically having to fight for your new bed. However, this means that items sell out within seconds, so be ready to add to cart long before the discounts go live.

Amazon Prime Day: While this is technically a “members-only” sale, many households now have an Amazon Prime subscription or two. If this is the case for you, this may be the best opportunity to get a cheap mattress delivered straight to your door.

What Is The Best Time Of Year To Buy A Mattress?

Mattress sales happen all year long, but mattress retailers tend to drop prices more often in a few specific time frames. So if you're ready to start your mattress journey, mark your calendar for the following dates, days, and events:

  • February and May: The stretch between late winter to early spring is prime mattress buying time because physical and online brands are usually preparing to launch new product lines. As a result, they tend to slash prices on old stock to encourage buying.
  • March/April: Similar to February and May, physical stores usually start putting out new products on the showroom floor by March and April, which means they’re incentivized to move old stock.
  • Weekdays: Since stores have lower foot traffic on weekdays, brick-and-mortar retailers are more likely to put sales up Monday through Friday. This drives people to go out of their way to make a purchase, which stabilizes sales all around.
  • Online: Online brands tend to be freer with big discounts, and this is because of the lower overhead costs. Watch out for coupons, flash sales, and even midnight sales for big-ticket items.

Grand openings: If a local store has a big launch coming up, chances are they’ll also be offering a special price for a limited time. This can be an excellent opportunity to snag the latest sleep technology while also saving yourself a bit of money.

Do Purple Mattresses Go On Sale?

Purple mattresses, like any other mattress, go on sale from time to time – both online and at physical retailers that double as a reseller hub. But the best deals happen right here on our website, all year round. Be sure to sign up for our online newsletter or check our Facebook page to get regular updates about deals, sales, and promos.