The best times to buy mattresses are around Presidents’ Day, Memorial Day, Labor Day, Black Friday, and Cyber Monday, when discounts are at their highest.
Later winter/early spring and late summer are prime times to find deals due to new product launches and back-to-school bed sales.
Replacing your mattress is a major purchase. Timing your purchase around a major sale event can save you a fair bit of money, but keeping track of all the best annual sales can be difficult. So when’s the best time to buy a mattress?
Mattresses are priced the lowest during big sales that often revolve around major federal and shopping holidays. You should have no problem snagging a deal on your favorite type of mattress if you time things right. That said, if your current mattress is past its prime and getting in the way of quality sleep, it’s not always best to hold out for a deal.
Read along to learn the 13 best times of year to buy a mattress, signs your old mattress is ready for a replacement, tips for choosing a mattress, and how much you can expect to pay for a new bed.
Event/Time of Year | What To Expect |
New Year’s Day | Retailers are motivated to offload older or retiring models. |
Presidents’ Day | Considered the first big mattress sale holiday of the year. |
Late Winter and Early Spring | Look for discounts on older mattress models or gifts with a new model purchase. |
Memorial Day | A long weekend or several weeks of sales to make room for new products. |
Independence Day | Mid-year sales, usually over a holiday weekend. |
Late Summer | Back-to-school sales and discounted bedding for children, teens, and college students. |
Labor Day | One of the biggest holidays for mattress sales. |
Black Friday | Historically, for brick-and-mortar stores. It may continue throughout the long holiday weekend. |
Cyber Monday | Primarily for online sellers. Discounts may continue throughout the week. |
Amazon Prime Day | Mattresses are on sale for Amazon Prime members, though big retailers may also hold sales. |
Weekdays | Lower foot traffic in stores means there are more likely to be in-store deals on weekdays. |
Store and manufacturer’s sales | Online stores will likely have their own events, like anniversary and flash sales. |
When: January 1st
While New Year’s sales aren’t as big as Christmas sales, many big box brands tend to drop mattress prices to move old stock and encourage “new starts.” So, don’t worry if you missed those end-of-year holiday deals — there’s still time to pick up a deal on January 1st.
When: Third Monday in February
A wave of the best mattress deals arrives during Presidents’ Day sales. Presidents’ Day marks the end of winter and ushers in the spring mattress season, so shops start rotating their inventory and selling off leftovers at reduced rates.
Retailers list items at competitive prices during the three-day weekend, giving you a great chance to score a bargain on a new bedroom setup. The best Presidents’ Day mattress sales include bundles with additional bed accessories like pillows.
When: February to April
While the federal holidays above are surefire times to snatch up bargains, there are other times of the year when you might see the best deals on mattresses popping up.
The stretch between late winter and early spring (February to April) is prime mattress-buying time because brick-and-mortar stores and online brands usually prepare to launch new product lines.
You may also find mattress discounts during spring product launches. By March and April, brick-and-mortar locations usually start launching new products. As a result, they tend to slash prices on old stock and offer gift deals if you buy a new model.
When: Last Monday in May
At the end of May, be on the lookout for Memorial Day weekend mattress sales. The housing market and moving season typically trend upward throughout spring and summer, so many consumers replace home items — like mattresses — at this time.
When: July 4th
The 4th of July sale is the best time to buy mattresses during mid-summer, with online mattress companies slashing up to 60% off select beds, mattress protectors, and other sleep accessories. You aren’t likely to score high savings again until the back-to-school season.
When: Mid-July
Amazon holds several Prime Day events, during which the site offers deals on a wide range of products, including mattresses. Note that you may need an Amazon Prime subscription to get in on the discounts. Here are the sales when you might be able to snag a mattress deal:
Since Prime Day has gained so much traction, some mattress manufacturers and bigger retailers, like Target, Macy’s, and Walmart, hold competing sales around the same time.
When: August and September
Many retailers introduce back-to-school sales in late summer, particularly on twin, twin XL, or full size mattresses — common bed sizes for children and college students. You may also find discounts on bedding and pillows around this time.
When: First Monday of September
Another time to land the best deals is during a Labor Day mattress sale. That’s because Labor Day signals the end of summer when consumers are more likely to purchase home upgrades and plan to spend more time at home. Mattress companies will likely bundle pillows, sheets, and bases with your new bed.
When: The fourth Friday of November
All shoppers know how intense Black Friday can be for sales, and mattresses are no exception. This is a great time of year to think about your spare bedroom and ensure you have a comfy bed for holiday guests.
That said, you may want to skip shopping in-store if you’re not too keen on pushing through the large crowds to get to the best mattress prices. In recent years, many online retailers began to kick off Black Friday mattress sales as early as October around Indigenous Peoples’ Day.
When: Fifth Monday of November
The Monday after Black Friday offers some of the best online mattress deals of the year. Cyber Monday is Black Friday for online mattress companies, with many offering exclusive promotions. Many online stores hold “Cyber Week,” with some sales lasting until the last week of November.
This is a great time to score a high-quality model for a fraction of the normal price, but be ready to add to your cart quickly because items sell out within seconds.
When: Monday through Friday, year-round
Since stores have lower foot traffic on weekdays, brick-and-mortar retailers and sales associates are more likely to offer sales Monday through Friday.
Similar to the spring months, some mattress stores are more likely to offer free bedding accessories or electronic gifts on weekdays when traffic is lighter.
When: Throughout the year
Online: Online brands tend to be freer with big discounts — especially toward the end of the month — because of their lower overhead costs. Some brands and retailers may hold annual sales related to special events, like an anniversary sale.
Watch out for coupons, flash sales, and special discount programs for big-ticket items.
Grand openings: If a local store has a big launch coming up, chances are they’ll also be offering a special price for a limited time. This can be an excellent opportunity to snag the latest sleep technology while saving yourself a bit of money.
When: Your mattress doesn’t provide the support, pressure relief, or comfort you need
If you have an old mattress that’s interfering with your sleep, it may not be the best choice to wait for a deal. Quality sleep is an essential foundation for your daily functioning and overall well-being. It’s better to start shopping sooner rather than later if your bed is showing any of these signs of a bad mattress:
Some mattress manufacturers offer deals and discounts all year long, such as military discounts and referrals. No matter when you’re shopping for a mattress, you can look for opportunities to save on your purchase.
Check out all of Purple’s special purchase programs.
If you're looking to learn how to get a good deal on a mattress, the best offers can pop up from unexpected places — all it takes is some patience. Here are some ways to snag larger discounts on that luxury mattress you’ve been eyeing.
With so many mattress sales throughout the year, mattress shopping can feel overwhelming. The good news is that it doesn’t have to. If you know you need a new bed soon, start researching early. Knowing your must-haves beforehand is important to finding the best mattress for you. Here are the main factors to confirm ahead of time:
Online mattress brands often run major sales, with the trade-off that you can’t test the mattress in person first. They often have a wider set of options, though, and many online stores now offer in-person locations to let you test different firmness levels before buying.
When you shop online with Purple, you can talk to a Sleep Genius who can help answer your questions and get a better idea of how the mattress will feel without leaving home.
If you're unsure about shopping online vs. in stores, weigh all of the pros and cons below:
Online | In-store |
Comfort to shop from your own home whenever you want | Ability to feel the mattress before committing |
Many online stores offer sleep trials with free returns | You may need to visit several stores to find the right mattress |
Gain access to a wider variety of mattress types and prices | Knowledgeable floor staff |
Access to customer support when needed | Many stores offer free, fast white glove delivery |
Many offer free white glove delivery | Ability to negotiate price (sometimes) or accessories |
Mattress prices vary widely, depending on size, materials, construction, and extra features. The average price of a new mattress is $800 to $3,000. On the lower end, $800 may afford you a smaller mattress, while a specialty therapeutic mattress can reach up to $6,000.
No golden rule dictates how much you should spend on a mattress. But remember, you should determine your budget based on the features you most desire. These can include:
Make a list of the mattress qualities you can't live without and any additional features you’d ideally like to have.
Price is understandably a big factor in your search for coziness and relaxation. That’s why, at Purple, we offer daily bedding bundles at up to 25% off. Each bundle pairs perfectly with the Purple GelFlex® Grid, our innovative mattress technology with the ultimate combination of comfort and support. Check out our bundles to experience rejuvenating sleep that doesn’t break the bank.
To recap, you can usually bet on mattress sales falling on federal holidays like President’s Day, Labor Day, Memorial Day, and Independence Day. For online shoppers, Black Friday, Cyber Monday, and Prime Day are also great times to score. Depending on the manufacturer, you may also land a deal during seasonal sales like the new year, the end of summer, late winter, and late spring.
FAQ
Some of the best mattress sales are held over Labor Day weekend, but they are not the only sales events of the year. If you miss a Labor Day sale, consider holding out for Black Friday or Cyber Monday — you may discover even greater discounts.
February, May, September, and November are the best months to buy a mattress. Mattresses are the least expensive at these times of the year because of sales around Presidents’ Day, Memorial Day, Labor Day, Black Friday, and Cyber Monday.
Since the best times to buy mattresses are during holiday weekend sales like the 4th of July and Labor Day, the worst time is between major sales when you’ll have to pay full price.
However, there’s no real wrong time to buy a mattress, especially if your old one gives you grief. Plus, chances are there will be a sale at some point in each month of the year. If you buy at a time when there happen to be no sales, there may be other ways to save. Some retailers offer discounts for certain professionals, or your favorite influencer may even have a promo code.
Look online to compare sales and look for perks like free shipping, delivery, and setup to get the most out of the purchase. Sometimes, retailers offer sleep trial periods, letting you test the mattress for up to 100 days. Make sure to take note of flexible return policies, too.
Like any other mattress company, Purple runs regular mattress sales — online and at mattress stores. The best time to buy a Purple Mattress is during a holiday sale, like Labor Day, 4th of July, Memorial Day, and Presidents’ Day.
The best deals happen right here on our website all year round. Be sure to sign up for our online newsletter or check our social media for regular updates about deals, sales, and promos.