Purple Freeform™ Pillow
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Customize it just how you like it by adjusting shapeable MicroFlex™ Moon Foam for fine-tuned support and made-for-you comfort.
What’s so great about the Freeform Pillow?
You know your sleep best — and now you have the power to design a pillow exactly to your liking.
Personalized comfort, by you
Remove fill to fine-tune height and firmness to your specific sleep style, then add fill to neck chambers for targeted support.
Adaptable pressure relief + support
GelFlex® Grid instantly adapts while MicroFlex™ Moon Foam provides cradling comfort with enough density for proper neck support.
Stay cool, sleep deeper
GelFlex® Grid, MicroFlex™ Moon Foam, and cool-to-the-touch cover work in tandem to keep you cool and comfortable all night long.
Convenient customization
A complementary throw pillow case stores excess fill, doubling as décor or a support pillow. Mess-free foam means no cleanup.
Sleep, perfected.
We’ve got great sleep down to a science — here’s a look at the innovation behind the FreeForm Pillow.


What it does
Instantly adapts for pressure relief and cooling
Why it matters
Flexes to both cradle and support your head and neck
What it does
Effortlessly molds, adapts + adjusts
Why it matters
Personalizes comfort to your exact preferences
What it does
Stores fill at the long ends of the pillow
Why it matters
Creates targeted support at the contour of the neck
What it does
Stays dry and cool, plus washes easily
Why it matters
Keeps you asleep throughout the night
About our MicroFlex™ Moon Foam
Other companies salvage factory-floor discards as pillow fill. Purple's exclusive, silky Microflex Moon Foam(tm) is cleaner, less likely to contain small, breathable particles and uniformly high quality.

Product details
Product Dimensions
Standard Size: 26” 18.5” x 7.5”
Standard Weight: 5 lbs
King Size: 36” x 18.5” x 7.5”
King Weight: 7 lbs
Shipping Dimensions
Standard Size: 18” x 24.44” x 7.12”
Standard Weight: 6 lbs
King Size: 18” x 34.44” x 7.12”
King Weight: 9 lbs
Materials
Purple Honeycomb GelFlex® Grid: Hyper-Elastic Polymer®
Cover: Cool-touch stretch knit- 97% Polyester 3% Spandex
Fill: MicroFlex™ Moon Foam- 95% foam, 5% Fiber
Care
Outer Cover: Remove liner filled with MicroFlex Moon Foam and turn cover inside out, with GelFlex Grid® facing out. Machine wash separately in cold water on gentle cycle. Lay flat to dry.
Liner filled with MicroFlex Moon Foam: Spot clean only.
Foam/Fiber Fill: Do not wash.
Throw Pillow Case: Cover must be emptied of fill. Machine wash separately in cold water on gentle cycle. Tumble dry on low. Iron on reverse side with medium temperature.
1 Pillow with high fill level of MicroFlex Moon Foam + 1 throw pillow case for storing unused fill
Frequently asked questions
Honeycomb GelFlex® Grid is a layer of temperature-neutral Hyper-Elastic Polymer. It’s engineered to provide a cool, breathable surface and pressure relief that’s gentle on facial features. The soft, hexagon-shaped grid contours to the face, head and neck providing support where you need it and pressure relief where you want it, and the air channels optimize the dynamic response and airflow for unbelievable comfort.
Outer Cover: Remove liner filled with MicroFlex Moon Foam and turn cover inside out, with GelFlex Grid® facing out. Machine wash separately in cold water on gentle cycle. Lay flat to dry.
Liner filled with MicroFlex Moon Foam: Spot clean only.
Foam/Fiber Fill: Do not wash.
Throw Pillow Case: Cover must be emptied of fill. Machine wash separately in cold water on gentle cycle. Tumble dry on low. Iron on reverse side with medium temperature.
Quickly and easily adjust the amount of filling to customize the firmness, shape and feel of your Purple Freeform Pillow by unzipping the outer cover and inner core casing. Remove or add MicroFlex Moon Foam for the desired loft and firmness. Fine-tune the amount of targeted neck support by adding fill to optional neck chambers. Store extra fill in the included Throw Pillow Cover.
There are two chambers to choose from. Use one, both, or no neck chambers – totally based on your support preferences! Fine-tune the amount of targeted neck support by adding or removing fill. Store extra fill in the includes Throw Pillow Cover.
Both pillows provide exceptional comfort, cooling and support — but the feel is totally different. While they both feature a 360 Honeycomb GelFlex® Grid wrap for a temperature-balanced surface and facial comfort, the Freeform Pillow also has a highly luxuriously moldable core that can be shaped and adjusted to your preference. You have the ability to fine-tune the fill level to achieve your ideal height and firmness. The Freeform also includes neck chambers, offering you the choice of added neck support.
The Purple Harmony Pillow isn’t moldable — it has excellent recovery, so it stays springy and keeps its shape. The inner core of hypoallergenic ventilated Talalay Latex provides a quick rebound for those who like a bouncier feel.
All foams naturally develop a color change over time due to oxidation, a completely natural process. This doesn't affect the foam's quality or performance. Oxidation is influenced by factors like UV light, high temperatures, pollution, and moisture. To minimize the foam's discoloration, keep it away from direct sunlight, avoid machine washing, and prevent contact with oils, sweat, or liquids.
The Purple Freeform Pillow comes with a one-year warranty. However, thanks to the durability of the GelFlex® Grid and premium fill, with proper care, this pillow should last several years.
Yes! Extra fill is available for purchase here.
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