Our Core Technology


It’s Comfort Reinvented™

We Didn’t Break the Mold.
We Created a Brand-New One.

Our injection-molded GelFlex Grid is so effective, it’s been used in hospital beds for critical patients for more than 20 years. Now it’s your turn to experience its next-level comfort.

Reinventing the Way We Sleep

Purple holds more than 30 patents for cushioning technology; the Grid is made from our proprietary GelFlex polymer, the Purple Grid uses a repeating geometric structure to create cushioned comfort while maintaining support. It’s truly unlike anything you’ve ever felt.

We Improve Sleep by Never Disrupting It

Our GelFlex Grid, instantly adapts as you move, reconfiguring itself to support any position your body takes. There’s no lag time or interruption of that blissful floating feel, so you can roll, shift, or sleep-shimmy to your heart’s desire.

Softness or Support? You Don’t Have to Choose

The Purple GelFlex Grid is engineered to be both soft and supportive – because that’s what your body needs. Its unique design creates hundreds of columns that work together to support broad surfaces like your back, but give way under concentrated weight to gently cradle areas like shoulders and hips.

The result is an instantly adapting mattress surface that offers the ideal level of support from head to toe.

Doesn’t Trap Body Heat

Unlike memory foam, the GelFlex Grid doesn’t trap body heat. As a result, 
our mattresses can maintain a comfortable temperature all night long.

With over 1400 individual air channels the GelFlex grid dissipates 
excess body heat, drawing it away from you so you never sleep hot!

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One Grid, Many Ways

Over time, we’ve developed several different versions of the Grid, adjusting its thickness, geometric pattern, and even formula to find the perfect balance.

Our Mattresses

No other mattress features the Purple GelFlex™ Grid, a layer of flexible gel that’s firm enough to support your frame, but soft enough to reduce tension and pressure. It’s comfort that’s great for your whole body. 

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Frequently Asked Questions

An instantly adapting and rebounding comfort layer made from a super-stretchy material (Hyper-Elastic Polymer) we call GelFlex. It’s in all of our mattresses and we’re pretty sure you're gonna love it.

Trick question! It's both. Through the magic of physics, the Grid's columns give way under shoulders and hips but remain supportive for the back and legs.

It's one of those things you've gotta experience to believe, but you can think of it as the comfort equivalent of a trust fall: buoyant, cradling, supportive, and soothing.

Nope. All those little squares easily let air flow and body heat escape. Plus, the GelFlex material itself doesn't retain heat, so if you want to stay cool, you can.

Also known as Hyper-Elastic Polymer, our GelFlex material effortlessly stretches and springs back, again and again. It’s just one of the reasons our mattresses are backed by a 10-year warranty!

Yes! A safe option for people with allergies, the GelFlex Grid is made with recyclable, food-grade and food contact-grade material. 

Absolutely! Our 100% nontoxic GelFlex Grid material is CleanAir GOLD and CertiPUR-US certified – as is our high-density polyurethane foam. The top GOLD rating from Intertek, a third-party quality assurance company, confirms that certified products will reduce health risks related to chemical exposure and meet the standards of other agencies promoting minimal VOC exposure.
Purple products won’t produce strong off-gassing; at most, there may be a faint “new mattress smell” at first that comes off as nutty or woodsy, but should quickly fade.

Try the Grid at Home

Now, 30+ years of comfort innovation fits in the palm of your hand. With our mini mattress, you can try out the GelFlex Grid and all of its stretchy, squishy (and super fun) glory.

Real People, Not Robots. 

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Let our Sleep Geniuses help you discover better sleep.

Our Sleep Geniuses are here to help
you build your perfect bed.