Purple Cloud™ Pillow

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The classic plush cushioning of a down pillow made with Purple's premium hypoallergenic down-alternative fibers that never clump and never lose their feathery fluff.

  • Premium down-like fibers cushion + provide plushness  

  • Silicone coating on fibers prevent clumping  

  • Hypoallergenic, down-alt fibers promote restful sleep  

  • 100% cotton cover adds breathability

  • Free shipping, straight to your door. 

  • Free returns within the first 100 nights. 

  • Your 100-night trial begins the day your pillow is delivered to your doorstep. If you decide it isn't a perfect fit for you within the first 100 nights, we'll help you process a return and issue a full refund.
  • If there's something wrong with your pillow, we'll replace it for up to 1 year, starting from the date of original purchase.

Certified Clean Air GOLD



Get two levels of support

Two pillows in one — for sleepers that prefer an extra fluffy, down-alternative feel with softer and firmer options in one zip-and-flip. Explore the TwinCloud® Pillow.

Have questions?

Talk to a Sleep Genius for rejuvenating sleep and exclusive savings. 

What’s so great about the Cloud Pillow?

Sleeping on a cloud? This pillow achieves that glorious fluff without falling flat or retaining heat.

Classic, down-like support

Engineered to mimic down, the Purple Cloud’s silky-soft fibers provide plush, moldable cushioning that supports the head and neck.

Cloud pillow classic down-like comfort

Always-fluffy filling

The crimped gel fibers are coated with silicone to offer enhanced durability and won't fall flat or clump – even after washing.


Premium hypoallergenic down-alt fill and a breathable, 100% cotton cover do not harbor allergens nor trigger allergies, plus both clean easily in the wash.

cloud pillows on made bed

Product Details

Standard Size

Product Dimensions: 17” x 24” x 6”

Product Weight: 2.5 lbs

King Size

Product Dimensions: 17” x 34” x 6”

Product Weight: 4 lbs


Cover: 100% cotton, 300 thread count, BCI certified.

Fill: 100% gel fiber

Care Instructions

Wash + Dry

Wash warm on delicate cycle; only non-chlorine bleach when needed. Tumble dry on low heat delicate cycle; do not iron. May require more than one delicate dry cycle to dry completely, but once dry it will fluff and bloom like new!

No Risk. No Pressure.

1-Year Warranty

If there's something wrong with your pillow, we'll replace it for up to 1 year, starting from the date of original purchase.

100-Night Trial

Your 100-night trial begins the day your pillow is delivered to your doorstep.

Free Shipping

This Purple pillow ships straight to your door at no extra cost!

Flexible Financing Options

Check if you prequalify without affecting your credit score

Frequently Asked Questions

Yes! Correctly washing and drying your Purple Cloud® Pillow helps re-fluff your pillow.  

  • Wash warm on delicate cycle. Tumble dry on low heat, delicate cycle — an additional dry cycle may be necessary to completely dry the pillow and restore full fluff.  

  • Do not iron 

  • Non-chlorine bleach.  

The Purple Cloud® Pillow is filled with Purple’s premium silicone-coated fibers that are silky soft and provide plush, huggable cushioning. Each fiber is coated in silicone for long-lasting, luxurious down-like comfort that won’t go flat or trigger allergies. 

Purple’s down-alternative pillows inlcude the Purple Cloud® and Purple TwinCloud® Pillows, which are made with breathable, hypoallergic silky fibers that create the traditional cloud-like fluff of a down-alternative pillow. They do not contain a GelFlex® Grid component which is found in the Purple Harmony™, Purple Harmony Anywhere™, Freeform™, DreamLayer™, and Purple Pillows®. The proprietary innovation found within Purple’s GelFlex® Grid pillows balances temperature, cradles head and beck with conforming comfort, and delivers adaptive support.  

We provide a one-year warranty – though with proper care, this pillow will provide plush, feathery comfort for several years. Visit our Warranty Page for further information.  

The premium, silky-soft fibers are designed to retain their fluff and cushioning comfort. Fluff by hand as needed and use the proper wash and dry instructions listed above for a thorough fluff every few months.  

The Purple Cloud® Pillow is available in Standard and King sizes. 

Both pillows are designed with the same premium, silky-soft fibers that deliver down-like comfort, however, their construction differs. 

The Purple Cloud® Pillow has one main core of filling that provides soft firmness ideal for back and stomach sleepers. The Purple TwinCloud® Pillow features a patented two-chamber cover that creates two pillows with varying firmness levels in one design. Sleepers of all positions can seamlessly zip, flip, and re-zip to achieve their desired support with an extra fluffy feel.  

Purple offers free returns up to 100 days from the date of delivery. We recommend sleeping on your pillow for a minimum of 30 days to allow your body and pillow to adjust to one another. Visit our Returns Page for further information.  

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