The Purple Pillows.

Get your head out of the clouds and onto a Purple.

Purple Plush Pillow

The Purple® Plush Pillow

Cool, classic comfort with a twist...or should we say a zip?

Purple Pillow No Background

The Purple® Pillow

New-age comfort science for cooling, no-fluff support.

Every pillow comes with

100 Night Free Trial

100-Night Trial

Free Shipping

Free Shipping & Returns

10 Year Warranty

1-Year Warranty

The Purple Plush Pillow

The Purple Pillow


The Purple Plush Pillow

Zip to your comfort Zzzone.

Adjust the pillow to a softer or firmer feel so you can choose how you snooze.

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The Purple Pillow

Get your head on straight.

Engineered for ergonomic support that cradles your head just right, all night.

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Cooler heads will prevail.

Two pillows so cool, you can’t help but drool.

The triple threat of cool.

It all starts with Lyocell tech for a smooth, luxurious feel. Throw in a little cooling nylon to pull and disseminate heat from your body, and finish it off with a moisture-wicking treatment so you don’t sweat it. Bam. Cool side of the pillow all night long.

Purple Plush Pillow
Purple Pillow Grid

Naturally cool from the inside out.

It can’t help it — it was made that way. Purple’s Smart Comfort Grid™ is naturally temperature-neutral and the grid structure and mesh cover allow oodles of airflow for true no-sweat comfort. It’s never been comfier to keep your cool.

It’s super comfortable, not too high not too low and the best part is there’s no need to flip it over to the cool side because it’s always the cool side.

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Frequently asked questions.

How do you wash the Purple Pillows?

Purple Plush Pillow
Machine wash cold, gentle cycle.
— For best results, use a front-loading machine.
— Wash with like colors only.
— Non-chlorine bleach when needed.
— Run spin cycle twice for maximum water extraction.
Tumble dry low heat with clean dryer or tennis balls.
Remove promptly and fluff after drying.
Do not iron.

Purple Pillow
Cover: Machine wash cold. Tumble dry low. Do not bleach, do not iron.
Smart Comfort Grid: Hand wash in warm water with mild detergent (eg: dish soap), air dry.

What is the difference between the Purple Plush Pillow and the Purple Pillow?

The Purple Plush Pillow is a more traditional-feeling fluffy pillow with the added benefit of adjusting the firmness using the zippers on either side.

The Purple Pillow is made with Purple’s unique Smart Comfort Grid, which is engineered to cradle your head and provide optimal neck support. It’s flat, heavy, and feels soft and squishy.

What are the fills of the Purple Pillows made of?

Purple Plush Pillow
"smart fluff": Interlocking 3 denier poly fiber poly fiber balls

Purple Pillow
Smart Comfort Grid: Hyper-Elastic Polymer®

Do you need to fluff either of the Purple Pillows?

The Purple Pillow (with the Smart Comfort Grid) never requires fluffing or reshaping.

The Purple Plush Pillow, however, can be fluffed to your desired shape.

Purple Plush Pillow

The Purple Plush Pillow

Purple Pillow Transparent

The Purple Pillow