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Buying Guides

Purple Pillow Comparison Guide: Differences + Reviews [2025]

  •  Claire Proudfoot
    Last Updated
    June 13, 2025
    11
    min read

    Key Takeaways

    • Purple carries eight different pillows to suit different sleep positions, unique needs, and personal preferences.
    • All but two of Purple’s pillows feature the revolutionary GelFlex Grid®, our proprietary sleep technology designed for maximum pressure relief and full-body support.
    • Purple pillows vary by materials, layers, feel, and cost, so you should assess your needs to help determine which pillow is the best fit.

    The one thing standing between you and a great night’s sleep? Your pillow. 

    While the answer is easy, finding the right pillow type isn’t. Because each person has distinct sleep needs and preferences, it’s important to ask the right questions.

    “Our goal is to create innovative pillows that deliver the gift of restful sleep,” says Judith Palmer, the director of product management (accessories) at Purple. “With this variety, regardless of whether you favor sleeping on your back, side, or front, you can discover the ideal pillow for your needs.”

    Pillows For Every Type of Sleeper

    Choose from distinct feels and features, all with the latest technology.

    This Purple pillow comparison guide describes each pillow’s unique features. With eight options designed for pressure relief and neck alignment, Purple pillows are perfect for every sleeper type.

    Learn more about what sets each Purple pillow apart so you can choose the best Purple pillow for your needs.

    Depictions and descriptions of key features for all 8 pillows from Purple.

    1. Purple Harmony™ Pillow

    The Purple Harmony™ Pillow showing the exposed honeycomb GelFlex® Grid.

    Meet the Greatest Pillow Ever Invented™. The Purple Harmony™ Pillow provides a harmonious blend of pressure relief and support, helping you not overheat and stay comfortable throughout the night — just as its name suggests.

    The Purple Harmony™ Pillow features a 360-degree wrap of our temperature-balancing honeycomb GelFlex Grid® that surrounds a ventilated Talalay latex core. This best-in-class combination not only keeps cool throughout the night, but also strikes an ideal balance of softness and support that instantly conforms to the shape of your head for a weightless, floating feel. 

    The moisture-wicking, breathable mesh cover enhances the airy breathability this pillow is known for while also flexing with the pillow to ensure maximum comfort. 

    Don’t just take our word for it — the Harmony™ Pillow has earned numerous awards, including:

    • Prevention: Best Pillow Overall1
    • Apartment Therapy: Best Cooling Pillow for Back Sleepers2
    • Good Housekeeping: Best Luxury Pillow3
    • NBC: Best Pillow4

    Purple Harmony™ Pillow reviews tell a similar story.

    “We ordered two Harmony pillows, one regular height and one tall. These are the best pillows we have ever tried to date. They keep us cool and don't lose their shape, so you don't have to continually fluff them back up.” — Stephanie D., Purple Harmony™ review

    The Purple Harmony™ Pillow is available in two sizes and three pillow heights, making it a great option for any sleeping position.

    Sizes

    Lofts

    Price

    Best for

    Standard and king

    Low, medium, tall

    $199-$239

    Sleepers who prefer buoyant, responsive comfort

    The Purple Harmony™ Pillow will never fall flat, maintaining responsiveness, bounce, and support for years. The Harmony™ Pillow is one of the best Purple pillows for back sleepers, but it’s ideal for all sleeping positions with three loft options and adaptive technology for soothing pressure relief and support.

    2. Purple Harmony Anywhere™ Pillow

    The Purple Harmony™ Anywhere Pillow partially showing the honeycomb GelFlex® Grid.

    The best in pillow tech, in a take-anywhere size. The Purple Harmony™ Anywhere Pillow is the same cult-favorite Purple Harmony™ Pillow designed in a compact size that adds cooling, cradling comfort to the couch, the bed, or wherever you rest. 

    Our Purple Harmony™ Anywhere Pillow features the same 360-degree wrap of our honeycomb GelFlex Grid®, ventilated Talalay latex core, and breathable mesh cover combination that keeps sleepers cool and supported. Its small, lightweight design brings five-star sleep wherever you roam — whether as a knee pillow for a midday nap on the couch or a deep-sleep-inducing travel pillow.

    Our innovative Purple Harmony Anywhere™ Travel Case features a compression design that makes for easier packing, a clip that securely attaches to your bag, and a trolley sleeve to slide over your luggage handle for added convenience on-the-go.

    “Amazing pillow. I use it for travel and nightly at home. The smaller size keeps my arm free for side sleeping!!!” — Kim, Purple Harmony Anywhere™ review

    The Harmony Anywhere™ Pillow is available in one compact size, featuring the groundbreaking sleep technology of the original Purple Harmony™ Pillow in a portable alternative.

    Size

    Loft

    Price

    Best for

    Travel

    One height

    $149

    Travelers and sleepers who want additional, responsive comfort + support 

    Perfect as a travel pillow or to tuck between your knees when you sleep, the Harmony Anywhere™ Pillow is a versatile option.

    3. Purple Freeform™ Pillow

    Purple’s Freeform™ Pillow showing the honeycomb GelFlex® Grid and MicroFlex Moon Foam fill.

    The ultimate pillow in adjustable comfort. Meet the Purple Freeform™ Pillow, our first shapeable pillow made of our MicroFlex™ Moon Foam and a 360-degree wrap of GelFlex Grid®. Adjust the amount of MicroFlex™ Moon Foam in the pillow’s core and targeted neck roll chambers on the long sides of the pillow to fully customize height, firmness, and support exactly to your liking. 

    Keep the personalization process mess-free with an included throw pillow case that stores excess fill, then use it as decor, a knee pillow, or extra support where you need it most.

    This pillow doesn’t stop at adjustability when it comes to benefits. A mineral-infused cover that is cool to the touch, which amplifies the cooling benefits of the GelFlex Grid® and the airy MicroFlex™ Moon Foam.

    “I love this pillow! After trying out so many, this is THE ONE. Neck pain doesn't keep me up and persist all day anymore.” — Jim A., Purple Freeform™ review

    The Freeform™ Pillow is available in two sizes, and, due to its fine-tuned adjustability, is made for sleepers of all positions and preferences. 

    Sizes

    Lofts

    Price

    Best for

    Standard and king

    Adjustable

    $199-$239

    All sleepers looking for personalized support

    Compared to latex or memory foam, the innovative Freeform™ Pillow offers superior cooling, responsiveness, and pressure relief. When you choose the Purple Freeform™ Pillow, you’ll enjoy made-for-you comfort that keeps you temperature neutral so you can sleep more deeply.

    4. Purple DreamLayer™ Pillow

    The Purple DreamLayer™ Pillow partially shows the GelFlex® Grid, MicroAir™ Foam, and booster inserts.

    Comparable conforming comfort to that of memory foam without the heat or delay. Meet the Purple DreamLayer™ Pillow, made with MicroAir™ Foam and GelFlex Grid® for a medium-soft feel that gently molds to your shape with conforming, cradling comfort for a cooling pillow that helps you sleep like a dream.

    What makes the DreamLayer™ Pillow different? Unlike memory foam, GelFlex Grid® and MicroAir™ Foam instantly conform, regardless of temperature, to ensure soft, adaptive comfort without trapping heat.

    “I am so happy! I have finally found my perfect pillow. I have tried 20+ different pillows, spent hundreds of dollars, and I finally found the one pillow that allows me to sleep comfortably. It is supportive and cushy at the same time. No more headaches and neck pain, no more tossing and turning, no sleeping hot. I just love it. Thank you.” — Barb C., Purple DreamLayer™ review

    Palmer says, “If you want to melt into heavenly softness that gently conforms and molds to your shape without the heat and delay of traditional memory foam, this pillow is for you.”

    Sizes

    Lofts

    Price

    Best for

    Standard and king

    Low, medium, tall

    $199-$239

    Sleepers who prefer buoyant, responsive comfort

    The DreamLayer™ Pillow is available in two sizes, and two complimentary Booster Layers equip each pillow with three heights that make it ideal for all sleeping positions.

    5. The Purple Pillow®

    The Purple Pillow® partially shows the GelFlex® Grid and Purple Pillow Boosters.

    The Purple Pillow® is what started it all — our original 100% GelFlex Grid® pillow made with 3 inches of our proprietary sleep innovation that provides stable, ergonomic support, a no-fluff, feel, and firm, yet instantly adaptive comfort.

    Named the best gel pillow by GQ,5 the Purple Pillow® offers a cooling sleep experience thanks to maximum airflow provided by the ventilated Grid. This pillow never needs to be fluffed and holds its shape for years to come. 

    With over 8,500 five-star reviews, the Purple Pillow® is a popular pick.

    “I just love my Purple Pillow. Although it is a bit heavy, I have not had a better night’s sleep since I bought it. I love low profile pillows because I’m a side sleeper, and this cradles my head and neck comfortably, I do not wake up with a stiff shoulder or sore neck, and I sleep peacefully throughout the night.” — Nakiesha M., Purple Pillow® review

    The Purple Pillow® is available in one standard size, and two complimentary Booster Layers equip each pillow with low to tall height adjustability. For additional height, you can purchase Purple Pillow Boosters® separately.

    Sizes

    Lofts

    Price

    Best for

    Standard

    Low to tall with adjustable booster layers

    $249

    Sleepers who prefer firm yet adaptable support

    We recommend the Purple Pillow® for back and stomach sleepers or those who prefer sleeping without a pillow but still need neck support.

    6. Purple GridCloud™ Pillow

    A picture of the Purple GridCloud pillow with its layers exposed.

    The Purple GridCloud™ Pillow is the latest innovation in pillow technology, combining the soft, fluffy comfort of a down alternative pillow with the soothing, instantly adaptive GelFlex Grid® for maximum pressure relief.

    A top layer of honeycomb GelFlex Grid® stabilizes your head and neck, preventing misalignment while cradling your head. Hypoallergenic, silicone-coated fibers offer a fluffy, airy feel that doesn’t require fluffing or refilling.

    The GridCloud™ Pillow offers cooling pressure relief and support to keep your neck aligned no matter how you sleep.

    Sizes

    Lofts

    Price

    Best for

    Standard

    Tall with adjustable fill

    $149

    Sleepers who need stable neck support and prefer a softer feel

    Available in one size and one height, the GridCloud™ Pillow offers the ideal height, comfort, and support for any sleeper.

    7. Purple Cloud™ Pillow

    The Purple Cloud™ Pillow.

    The Purple Cloud™ Pillow is our version of a classic down alternative pillow, made of an ultra-fine silky fiber fill that won’t clump, trap heat, or flatten over time. The pillow offers a plush, cloud-like feel while molding to support the head and neck. Like our other pillows, it features a breathable cotton shell to keep hot sleepers cool throughout the night.

    I am impressed because up to this point, no pillow had been able to keep me happy for more than a week. Other pillows always kept clumping up and made me miserable. I am hopeful that this bliss will continue. Thank you, Purple!!!” — Annely B., Purple Cloud™ review

    With a soft feel, the Purple Cloud™ Pillow provides down-like softness while keeping your head and neck aligned for superior comfort.

    Sizes

    Lofts

    Price

    Best for

    Standard and king

    Medium

    $69-$89

    Sleepers who prefer the classic plush feel of down

    The Purple Cloud™ Pillow offers a fluffy feel in two sizes and one height.

    8. Purple TwinCloud™ Pillow

    The Purple TwinCloud™ Pillow.

    Two pillows, in one. The Purple TwinCloud™ Pillow is a down alternative pillow that features the same ultra-fine silky fiber fill as the Purple Cloud™ Pillow but separated into our patented two-chamber cover. This innovative design delivers firmer and softer settings in one zip-and-flip. 

    The chambered construction lets you choose between a low, softer feel or a medium, firmer feel just by unzipping and flipping and rezipping. The zipping design allows for endless uses of this pillow, too.

    “I have easily tried a dozen pillows to fix neck and shoulder (trap muscle) pain. This pillow is the only one that has guaranteed a fix. I liked it so much I bought a 2nd, to make sure I can keep using them into the future and to make sure I have a supply when they wear out.” — Evan G., Purple TwinCloud™ review

    Palmer says, “If you love that fluffy feeling and want an extra level of airy puff, this pillow features an innovative adjustable feature with a softer and firmer setting.”

    Sizes

    Lofts

    Price

    Best for

    Standard and king

    Low and medium

    $99-$119

    Combination sleepers who prefer the classic down feel

    The TwinCloud™ is Purple’s fluffiest pillow, available in two sizes and two heights.

    Why Are Purple Pillows So Good?

    Since day one, Purple has been at the forefront of sleep innovation, changing the future of deep sleep with the GelFlex Grid®. Our pillow innovation follows the same caliber and dedication to better sleep. In this Purple pillow comparison guide, we detail all eight of our pillows with a description of benefits and sleeper suitability. 

    In addition, Purple’s pillows feature:

    • 100-night return policy
    • One-year warranty
    • Hypoallergenic and non-toxic materials
    • Durability 
    • Financing with Affirm
    • Free shipping

    “We engineer our pillows with meticulous attention to detail, ensuring they deliver all the key attributes that are needed for a great night’s sleep,” says Palmer. “All while correcting for the downfalls of other pillows in the market by innovating solutions to create pillows in feels that the customers love without any of the drawbacks.”

     

    Feel

    Sleep position

    GelFlex Grid®

    Purple Harmony™ Pillow

    Weightless, springy feel + medium firmness

    3 height options for all sleep positions

    360 wrap of honeycomb GelFlex Grid®

    Purple Harmony Anywhere™ Pillow

    Weightless, springy feel + medium firmness

    Medium height for side & combination sleepers

    360 wrap of honeycomb GelFlex Grid®

    Purple Freeform™ Pillow

    Shapeable, moldable feel + adjustable firmness

    Adjustable height for all sleep positions

    360 wrap of honeycomb GelFlex Grid®

    Purple DreamLayer™ Pillow

    Conforming feel + medium-soft firmness

    Adjustable height for all sleep positions

    Top layer of GelFlex Grid®

    The Purple Pillow®

    Supportive, flexible gel with firm feel

    Adjustable height for all sleep positions

    100% GelFlex Grid®

    Purple GridCloud™ Pillow

    Down-like softness + cradling feel

    Medium loft for back and combination sleepers

    1 top layer of honeycomb GelFlex Grid® 

    Purple Cloud™ Pillow

    Fluffy, down-like soft firmness feel

    Medium-low height for stomach and back sleepers

    Down-alt, no GelFlex Grid®

    Purple TwinCloud™ Pillow

    Extra-fluffy with softer + firmer options

    Softer + firmer options accommodate all sleep positions

    Down-alt, no GelFlex Grid®

    Why Are Pillows Important?

    While sleep statistics show that sleep plays a critical role in one’s health and happiness, about one-third of Americans report only “poor” or “fair” sleep quality and satisfaction.

    “Pillow support is crucial for maintaining proper alignment of the neck and spine,” says Palmer. “When lying down, the head and neck should be in a neutral position to reduce strain on the muscles and joints. A supportive pillow helps achieve this alignment.”

    On the other hand, not using a pillow — or using the wrong one — may cause you to toss and turn throughout the night or wake up in pain due to discomfort and misalignment. By investing in a quality pillow, you’re improving your quality of sleep and day-to-day life.

    5 Factors To Consider When Buying a Pillow

    The pillow you find most comfortable might not be the same one your partner prefers. Additionally, your own pillow preferences may change over time. For this reason, pillow quality is of the utmost importance.

    “The quality of a pillow is defined by its design and materials,” says Palmer. “Ensure you choose a pillow made of high-quality materials that offer a smart design that provides you with excellent support, comfort, and features so you can sleep deeply.”

    Four considerations for buying a pillow.

    Here are the key factors to consider when shopping and replacing your pillow:

     

    • Feel: Determine what feel you prefer. Generally speaking, there are five types of pillows and feels: 
      • Down or down alternative for a soft, plush feel
      • Foam or memory foam for a medium to firmer feel, conforming support
      • Latex for a buoyant, responsive feel
      • Adjustable or shapeable for customizing feel and/or height
      • Ergonomically shaped for precise support
    • Features: Size, shape, and other design elements can impact the sleeping experience. Many sleepers like to adjust the height, add extra support, or have enhanced cooling options that fit specific needs. 
    • Sleeping position: Your sleep position may influence the features and height you prefer. Typically, a medium or tall loft is best for side sleepers. Medium is also generally preferred by combination sleepers, while low pillows most often work well for back or stomach sleepers and those with smaller frames.
    • Number of pillows: Depending on your personal preferences and sleep position, you may sleep with multiple pillows or just one. If you're replacing one or more, consider opting for a pillow with a loft that better aligns with your needs.
    • Price: Since you will be sleeping with this pillow every night for the next couple of years, be open to spending more money on a pillow to ensure you get something comfortable and durable.

    Are Purple Pillows Worth It?

    With eight different designs featuring proprietary sleep technology, Purple pillows offer varying levels of comfort, support, and cooling to enhance your sleep quality. No matter what sleep position you prefer or what type of pillow you find most comfortable, Purple has the perfect pillow for your needs.

    Purple Pillow Comparison FAQ

    Purple makes eight pillows. They are:

    • Purple Harmony™ Pillow
    • Purple Harmony Anywhere™ Pillow
    • Purple Freeform™ Pillow
    • Purple DreamLayer™ Pillow
    • The Purple Pillow®
    • Purple GridCloud™ Pillow
    • Purple Cloud™ Pillow
    • Purple TwinCloud™ Pillow

    The Purple Pillow® has a firm yet adaptive feel, responding to your body to provide targeted pressure relief with maximum airflow. Purple pillows are available in a wide range of feels, from soft to firm, so you can find the perfect fit for your preferences.

    You can buy all Purple pillows online at Purple.com and enjoy free shipping on all orders. Our pillows are also available at a Purple retail location near you and Amazon.

    Occasionally, Purple offers sales and discounts on our pillows, and prices are subject to change without notice.

    Most pillow covers can be machine-washed on a gentle cycle in cold water and then laid flat to dry. For directions about your specific pillow, consult our product care guide.

    Most Purple pillows fit the size pillowcase that matches the pillow’s size. For example, a king Purple Harmony™ Pillow fits a king-size pillowcase. The one exception is the Purple Harmony Anywhere™ Pillow:

    • Purple Harmony Anywhere™ Pillow: Use the specially designed Purple SoftStretch® Travel Pillowcase for a perfect fit.

    Remember that breathability is one of the premier features of our pillows and their covers. Make sure you cover your Purple pillows with an equally breathable and super-stretchy pillowcase so that you don’t lose the benefits of Purple’s innovative technology.

    The Purple Pillow® is $249 for a standard size. Other pillows from Purple range from $69 to $239 depending on the type and size.

    About the authors

    April Seifert
    Writer

    April has nearly a decade of writing experience, with 3+ years specializing in sleep content. Her work has been covered by sites like BuzzFeed, Entrepreneur, and Money Under 30. She has an M.A. in Magazine, Newspaper, and Online Journalism from Syracuse University and a B.A. in Communication Studies. As a self-proclaimed expert in all things cozy, she sleeps better at night, knowing her writing helps others sleep in comfort, too.

    Claire Proudfoot
    Claire Proudfoot
    Associate Product Manager

    Claire Proudfoot is a Product Manager who specializes in the pillow category. She has over 3.5 years of experience in the pillow industry. Claire understands’ consumers needs and is committed to providing innovative pillow products to improve sleep and comfort.