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In 1989...

Two brothers, engineers Tony and Terry Pearce, were fly fishing in the Rockies and talking about partnering to change the world.

Purple founders fishing

Tony’s 13 years of experience in advanced aerospace materials, and Terry’s 20 years of experience in manufacturing, design, and project management, led to a partnership creating high-tech carbon fiber sporting goods and wheelchairs.

The purple founders
By 1993, wheelchair users testing the Pearces’ wheelchairs let them know the real need was for better wheelchair cushioning. Pressure sores were a really bad part of people’s lives. Taking on that challenge, the Pearces created Floam™, the world’s lightest-weight cushioning fluid. Soon, Floam™ had five patents and was being used in not only wheelchair cushions, but also by major licensees of the Pearces in critical-care medical beds (Hill-Rom), footwear (Nike), ankle/knee braces (Johnson & Johnson), golf bag straps (Top-Flite), neonatal intensive care (preemie baby) ‘nests,’ surgical positioning cushions, surgical tourniquet cushions, ballet cushions, industrial knee pads, and more. Now known for the world’s most advanced cushioning products, the Pearces set out to create a technology that could revolutionize cushioning at a much lower cost than Floam™. Purple began to evolve through a series of discoveries and product developments. The first breakthrough came in 1996, when the Pearces invented Hyper-Elastic Polymer™.
Hyper-elastic polymer
This amazingly soft, strong material could stretch 15 times its resting size, was uber-durable, and never took a body impression. The key discovery came when Hyper-Elastic Polymer™ was molded in a shape that could “relax” under pressure points, redistributing the pressure to other areas. The same feature turned out to give amazing back support in mattresses.

As time went on, the predecessor products of Purple came to be licensed to makers of critical care medical beds (Stryker Medical); consumer mattresses in Europe (Svane by Ekornes), Japan (Francebed), and Australia (Sleepmaker); backpack straps (Jansport); shoe insoles (Dr. Scholl’s Massaging Gel and Sof-Sole); pillows (Sleep Innovations); soft-catch toy balls (Nickelodeon); wheelchair cushions (EquaPressure); and many other advanced cushioning products. In all, the Pearces have over 30 cushioning patents, and are known the world over as the premier source for superior cushioning technology.

Purple founders fly fishing
In 2013, the Pearces set out to combine all their knowledge of cushioning into the world’s best mattress. Hyper-Elastic Polymer™ had never been able to be molded into pieces as large as king-sized mattresses. Even with only partial surface coverage, the mattresses made in Australia and Europe were too expensive to help millions of people get more comfortable. To make great mattresses, the whole surface needed to be Hyper-Elastic Polymer™, and the mattresses needed to be produced at high rates with low labor input. The Pearces needed something totally new to achieve their dream.
Purple mattress max
A patent-pending machine called Mattress Max™ was created, taking over two years and several million dollars. Now, the Pearce brothers use the Mattress Max™ to make Hyper-Elastic Polymer™ in the USA large enough to fully cover a king-sized mattress, and at production rates and costs that allow them to sell it affordably online. This would help millions of people change their lives. The Purple® Bed would be better than any $4,000 mattress and cost only about $1,000—that was the goal, and Purple achieved it!
The mattress kings
Why Purple? Well, why not? It is an awesome color, and it signifies treating everyone like royalty. The Pearce brothers have spent most of their high-tech careers advancing the world of cushioning. With the Purple® Bed, they put everything into the world’s greatest mattress, and they figured out how to do it so everyone can afford it. Now, the brothers focus on creating other great products just as awesome!

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