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$1000 $1500 Off a
Mattress + Base
Black Friday just got even better — secure once-a-year deals on proven deeper sleep with a GelFlex® Grid mattress and supportive base.
Choose between two cutting-edge technologies
Every Purple mattress uses our patented GelFlex® Grid for one-of-a-kind pressure relief, support, adaptability, and cooling.
Queens STARTING AT $1299
Purple Essential Collection
Includes the best-selling bed that ignited a comfort revolution. An instant upgrade to traditional mattresses.
Queens STARTING AT $2,399
Restore Hybrid Collection
With responsive coils for you’ll-love-it comfort, cooling, and ease of movement.
Joy. Peace. Sleep.
Joy. Peace. Sleep.
Holiday Gift Guide
Everyone sleeps — but your loved ones deserve luxurious Purple sleep. Save on pillows for every preference, bedding made better, and take-everywhere seat cushions.
Make your mattress part of the solution, not the problem
Aches + Pains?
Aches + Pains?
Purple’s GelFlex® Grid maintains your spine’s natural curve to reduce pain by 40%*. Your back will thank you.
Tossing + Turning?
Tossing + Turning?
Great for side sleepers, Purple cushions your hips and shoulders while keeping your spine straight – so you’re more comfortable, turn less often, and stay asleep.
Sleep Hot?
Sleep Hot?
Maybe on memory foam, never on the GelFlex® Grid. 1,400 air chambers maximize airflow, so body-heat doesn’t get trapped. So long, night sweats.
Home of The Greatest Pillow Ever Invented®
Cooling, adjustable + conforming — shop our dynamic pillow collection.
Memory foam? Groundbreaking in 1966
Purple – the 21st century sleep innovation
Purple’s GelFlex® Grid
Purple’s GelFlex® Grid
versus
Memory Foam
Memory Foam
Cradles & Supports
Instantly flexes under pressure to cradle hips, shoulders, neck + knees, while supporting your back + legs.
Feels Like Quicksand
Slowly collapses around you as it reacts to your body heat. If you move at all during the night, don't be surprised by numb limbs.
Sleeps Cool
Built to breathe through 1,400 open air pockets — so your body can find its perfect sleep temperature and stay there.
Traps Heat
Often used as insulation due to its heat retention abilities. Feels like you’re a human rotisserie chicken. Get ready to sweat!
Ultra Durable
Certified by Certi-PUR US + award-winning durability. Expect peak comfort night after night –– for years to come.
Foam Crumbles
Ask a friend how long their memory foam lasted. And don’t forget to check the fine print on those warranties.
More ways to explore
Experience Purple near you
Find Purple in thousands of stores across the country and try out our beds in person.
Find your perfect mattress
Take our Mattress Quiz for personalized recommendations based on your sleep habits.
Connect with a Sleep Genius
Our Sleep Geniuses are here to answer questions and help you find your dream mattress.
1 Based on an independent study performed on Purple hybrid mattresses vs prior mattress.
2 Thermal test and heat flux Study conducted by Purple on Purple Hybrid and competitor mattresses – 2023.
3 Reduced musculoskeletal pain by 40% in trial participants.