OUR CORE TECHNOLOGY
OUR CORE TECHNOLOGY
Soft comfort where you want it, and firm support, exactly where you need it
Best Cooling Mattress
Editor’s Choice: Best Mattress
Must Have Pick
Smart Sleep Awards 2024
Oprah Daily Award: Best Hybrid
The best for your body
Our proprietary GelFlex® Grid delivers life-changing sleep for all bodies and sleep positions. Its unparalleled comfort, cooling and support are the reasons you’ll love your answer every time someone asks, “how’d you sleep?”
Moves as you move
Moves as you move
Exclusive GelFlex® Grid instantly flexes to support all sleep positions for blissful, uninterrupted rest.
Balances temperature
Balances temperature
Fall asleep and stay asleep — Grid structure naturally draws away excess heat for an optimal sleep temperature.
Instant pressure relief
Instant pressure relief
Proprietary design conforms around the body and cradles pressure points for ideal alignment.
Always supportive
Always supportive
No sinking, no sagging, no problem. Airy, durable, bounce-back Grid keeps back and limbs supported.
Memory foam? Groundbreaking in 1966
PURPLE – THE 21ST CENTURY SLEEP INNOVATION
Purple’s GelFlex® Grid
Purple’s GelFlex® Grid
versus
Memory Foam
Memory Foam
Cradles & Supports
Instantly flexes under pressure to cradle hips, shoulders, neck + knees, while supporting your back + legs.
Feels Like Quicksand
Slowly collapses around you as it reacts to your body heat. If you move at all during the night, don't be surprised by numb limbs.
Sleeps Cool
Built to breathe through 1,400 open air pockets — so your body can find its perfect sleep temperature and stay there.
Traps Heat
Often used as insulation due to its heat retention abilities. Feels like you’re a human rotisserie chicken. Get ready to sweat!
Ultra Durable
Certified by Certi-PUR US + award-winning durability. Expect peak comfort night after night –– for years to come.
Foam Crumbles
Ask a friend how long their memory foam lasted. And don’t forget to check the fine print on those warranties.
SLEEP PROBLEMS?
LET PURPLE SOLVE THEM
Aches + Pains?
Aches + Pains?
Purple’s GelFlex® Grid maintains your spine’s natural curve to reduce pain by 40%*. Your back will thank you.
Sleep Hot?
Sleep Hot?
Maybe on memory foam, never on the GelFlex® Grid. 1,400 air chambers maximize airflow, so body-heat doesn’t get trapped. So long, night sweats.
Tossing + Turning?
Tossing + Turning?
Great for side sleepers, Purple cushions your hips and shoulders while keeping your spine straight – so you’re more comfortable, turn less often, and stay asleep.
Home of The Greatest Pillow Ever Invented™
Cooling, supportive + conforming — everything the GelFlex Grid has to offer in pillow form.
Shop GelFlex Grid pillows starting at $199
Try the Grid at home
Now, 30+ years of comfort innovation fits in the palm of your hand. With our mini mattress, you can try out the GelFlex Grid and all of its stretchy, squishy (and super fun) glory for just $3.
Frequently Asked Questions
An instantly adapting and rebounding comfort layer made from a super-stretchy material (Hyper-Elastic Polymer) we call GelFlex. It’s in all of our mattresses and we’re pretty sure you're gonna love it.
Trick question! It's both. Through the magic of physics, the Grid's columns give way under shoulders and hips but remain supportive for the back and legs.
It's one of those things you've gotta experience to believe, but you can think of it as the comfort equivalent of a trust fall: buoyant, cradling, supportive, and soothing.
Nope. All those little squares easily let air flow and body heat escape. Plus, the GelFlex material itself doesn't retain heat, so if you want to stay cool, you can.
Also known as Hyper-Elastic Polymer, our GelFlex material effortlessly stretches and springs back, again and again. It’s just one of the reasons our mattresses are backed by a 10-year warranty!
Yes! A safe option for people with allergies, the GelFlex Grid is made with recyclable, food-grade and food contact-grade material.
Absolutely! Our 100% nontoxic GelFlex Grid material is CleanAir GOLD and CertiPUR-US certified – as is our high-density polyurethane foam. The top GOLD rating from Intertek, a third-party quality assurance company, confirms that certified products will reduce health risks related to chemical exposure and meet the standards of other agencies promoting minimal VOC exposure.
Purple products won’t produce strong off-gassing; at most, there may be a faint “new mattress smell” at first that comes off as nutty or woodsy, but should quickly fade.
More ways to explore
Experience Purple near you
Find Purple in thousands of stores across the country and try out our beds in person.
Find your perfect mattress
Take our Mattress Quiz for personalized recommendations based on your sleep habits.
Connect with a Sleep Genius
Our Sleep Geniuses are here to answer questions and help you find your dream mattress.
1 Based on an independent study performed on Purple hybrid mattresses vs prior mattress.
2 Thermal test and heat flux Study conducted by Purple on Purple Hybrid and competitor mattresses – 2023.
3 Reduced musculoskeletal pain by 40% in trial participants.