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What is the Powder on the Purple® Mattress

When Purple launched in January of 2016 we had fewer than 50 employees. Now, a year later, we are approaching 600 employees. To say we are growing quickly is quite literally the understatement of the year.

Pretty cool, right? We think so too! Though, this amazing growth hasn’t come without some growing pains.

Being a part of the Purple family is an incredible, educational, and challenging experience. Emphasis on challenging! Honestly, some days we feel like we are trying to solve a Rubik’s Cube…with our toes…while blindfolded.

This is why we have to rely on each other for input and information. We LOVE questions here at Purple! So, when we were asked, “What exactly is this powder you place on your Purple material? Is it safe?” we were excited to explain further.

Model holding up Purple Pillow.

Our Hyper-Elastic Polymer™ and our non-toxic plastic powder is what we call our secret sauce. It makes Purple…well, Purple! So let’s break this down.

Hyper-Elastic Polymer™—or as we like to call it, Purple—is the material we use to build the most supportive and comfortable mattress on the face of the planet. Once the mattress is built we roll it up nice and tight and ship it with love right to your doorstep.

We have machinery that rolls the mattress up and puts it into the shipping packaging—that giant Purple burrito that has become synonymous with comfort. However, due to the nature of our Hyper-Elastic Polymer™, we knew without some sort of ultra-light coating it would stick to itself once under the pressure of the rolling machinery. This is where our non-toxic plastic powder comes in!

We now lightly coat our Purple® mattress and pillow that go through a tight-compression process to enable door-to-door shipping with our non-toxic plastic powder to prevent the Hyper-Elastic Polymer™ from sticking to itself.

Hand pressing down on the Purple Pillow.

What is the “Purple Powder”?

Here are the details about the inert non-toxic plastic powder that we invented to solve our packaging conundrum:

  1. It is NOT a talc powder. Talc is a mineral and our plastic powder contains no talc whatsoever, or any mineral for that matter.
  2. It is chemically inactive, AKA an inert substance.
  3. It is a food-contact-grade material, meaning that this family of plastic materials can be used for eating utensils, children’s toys, etc.
  4. It is 100% non-toxic and is completely harmless.
  5. You can think of it being as safe as eating with a plastic fork, so you can rest easy on our bed! In fact, it may be even safer—no Purple product ever stabbed anyone in the lip!

Our scientists didn’t just solve the problem, they found a safe option in doing so and have applied for a patent. Until the patent is issued, Purple is keeping the exact type of plastic a “trade secret,” which helps protect the jobs of those 600 people from competitors who would love to figure out how to do what Purple does. But know that it is a very common type of plastic used in many human-touch products, even in products for children.

Everything we do here at Purple centers on our customers. We want everyone’s life to be made better by this one-of-a-kind technology. We encourage a healthy and happy lifestyle through our products. Simply said, we ultimately want you to feel better and we believe Purple can help.

If you have any other questions regarding this subject, please feel free to contact our Customer Delight team!
Phone: 844-642-5613