Purple NewDay™ Mattress

Queen Is dollars Is now dollars or as low as

Take the first step in your journey to all-night pressure relief, support and temperature balance.

The NewDay™ delivers solutions to common sleep complaints, with the structural technology of the GelFlex® Grid. Pressure-point relief, head-to-toe support and temperature-balancing advancements sets this firm mattress apart from traditional spring and memory foam mattresses.

  • Feel: Firm
  • Height: 8”
  • Support + Comfort Components: 2” GelFlex® Grid, Base Support Foam, Edge Support Foam
  • Top Cover: SoftFlex Cover

Non-toxic materials

Certified Clean Air GOLD


Made in the USA

More Details
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100-Night Trial

Your 100-night trial begins the day your mattress is delivered to your doorstep. If you decide it isn't a perfect fit for you within the first 100 nights, we'll have it picked up and issue a full refund. (Awesome, right?)

10-Year Warranty

If there's something wrong with your mattress, we'll replace it for up to 10 years, starting from the date of original purchase.  

Free Shipping & Returns

Get your mattress shipped straight to you at no extra cost – with complimentary white-glove delivery available on select mattresses. If you don’t love your mattress, just contact one of our Sleep Consultants to confirm eligibility and arrange a free return.  

To be eligible for a return, you must be within the 100-night trial period and have had the mattress for at least 21 days; the mattress must also be clean and undamaged. You will be refunded the full mattress price minus the value of any discount, interest accrued, and/or shipping charges. 

For questions about products purchased at a retail location, please contact the store directly. 

Financing Available

Sleep tonight and pay tomorrow, with flexible financing options starting as low as 0% APR through Affirm. Pay off a new line of credit with easy pre-qualification, no penalties to your credit score when checking eligibility, and no hidden fees ever.  

*0% APR available to qualified customers. Other financing terms may be available. 

No Risk. No Pressure.

Upgrade Your Comfort

Preview the Purple Mattress™

  • Additional layers of comfort foam for a softer feel.
  • GelFlex® Grid pressure-point relief.
  • Medium-firm feel — 9.25” height
Do I need a bed frame?
A traditional box spring and some bed frames may not provide proper structural support for your Purple mattress. To see if your current frame works, check out our

Talk to a Sleep Genius for rejuvenating sleep and exclusive savings

98% of Purple customers would shop with us again


People love Purple — read over 170K reviews from people getting their best sleep ever.

What you get from the NewDay Mattress

Channel your inner Goldilocks — we’re here to make sure the pressure relief, support, temperature control and softness you get from your mattress is just right for you.

NewDay Side View
NewDay mattress layers view

Instantly adapts

No delay between movement and mattress response means fewer sleep disturbances.

Temperature balancing

Innovative materials help dissipate heat and prevent building temperatures, unlike traditional mattresses.

Soothing pressure relief

Purple’s exclusive GelFlex® Grid conforms around joints and pressure points for more comfortable nights and reduced aches and pains.

Superior support

Stable Base Foam layers offer broad support to keep the body aligned throughout the night.

Sleep, Perfected.

We’ve got great sleep down to a science — here’s a look at the innovation behind your mattress

NewDay mattress exploded layers view

What it Does

Breathable, stretch material flexes seamlessly.

Why it Matters

Optimizes the instantly adaptive GelFlex® Grid.

What it Does

Dissipates heat + relieves pressure.

Why it Matters

Helps you sleep deeper.

What it Does

Increases support + mattress durability.

Why it Matters

Makes it easy to get in + out of bed.

What it Does

Stabilizes + supports comfort layers.

Why it Matters

Ideal support with less bounce.

More ways to explore


Find Purple in thousands of stores across the country and try out our beds in person.

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Our Sleep Geniuses are here to answer questions and help you find your dream mattress.

Life-changing sleep, paid for at your own pace with 0% APR financing.

No Risk. No Pressure

10-Year Warranty

If there's something wrong with your mattress, we'll replace it for up to 10 years, starting from the date of original purchase.  

100-Night Trial

Your 100-night trial begins the day your mattress is delivered to your doorstep. If you decide it isn't a perfect fit for you within the first 100 nights, we'll have it picked up and issue a full refund. (Awesome, right?)

Free Returns

If you don’t love your mattress, just contact one of our Sleep Experts to confirm eligibility and arrange a return. We'll pick it up and issue you a full refund. 

Free Shipping

Get your mattress shipped straight to you at no extra cost – with complimentary white-glove delivery available for select mattresses.

Learn More

Product Details


Product Dimensions: 75" x 54" x 8"
Shipping Dimensions: 66" x 16.5" diameter
Weight: 66 lbs


Product Dimensions: 80" x 60" x 8"
Shipping Dimensions: 66" x 16.5" diameter
Weight: 77 lbs



Product Dimensions: 80" x 76" x 8"
Shipping Dimensions: 82" x 16.5" diameter
Weight: 95 lbs


Top Layer
2" Purple GelFlex Grid (Hyper-Elastic Polymer)
Non-toxic moisture wicking treatment

Base Layer
6" Polyurethane Foam, 28 ILD



Fabric Content
Top Panel: 100% Polyester
Non-Slip Bottom Panel: 65% Rayon, 25% Polyester

Fire Retardant
Non-toxic knit barrier

Basic Care

Spot clean with mild detergent (Eg: upholstery cleaner). Machine wash/dry not recommended.


Supported by science

Meet the GelFlex® Grid — proven to provide deeper sleep, decrease sleep disruption and sleep up to 4x cooler* than its competitors. 

Exclusive GelFlex® Grid instantly flexes to support all sleep positions for blissful, uninterrupted rest. 

Fall asleep and stay asleep — Grid structure naturally draws away excess heat for an optimal sleep temperature.

Proprietary design conforms around the body and cradles pressure points for ideal alignment. 

No sinking, no sagging, no problem. Airy, durable, bounce-back Grid keeps back and limbs supported. 

Frequently Asked Questions

Because we believe that sleep is integral to a life well-lived, every Purple mattress is made with the highest quality materials. Every component is chosen with the utmost care and engineered for long-lasting durability, comfort and support.  

  • 8"  Total mattress height  

  • SoftFlex Cover 

    • Breathable stretch material flexes with the GelFlex® Grid as you move  

  • 2" of GelFlex Grid  

    • Instantly adapts to your shape and movement.  

    • Cradles pressure points  

    • Draws excess heat away  

  • Support Foam  

    • Durable Base Support Foam layer provides added stability and support  

    • Edge Support Foam provide stable comfort when getting in and out of bed  

In short, everything — starting with the Purple GelFlex® Grid. This proprietary technology is totally unique in the mattress market, and sets our beds apart from memory foam, springs, and adjustable air mattresses. Backed by over 20 years of rigorous testing, the iconic purple geometric grid made of hyper-elastic polymer provides cushioning comfort and pressure relief while simultaneously maintaining support. It instantly adapts as you move, reconfiguring itself to relieve pressure provide alignment where your body needs it most.  

Based on our years of testing, here’s what we’ve found: memory foam fails to provide the necessary support needed throughout the night and also sleeps hot. Spring mattresses don’t relieve pressure and cause a great deal of motion transfer, not to mention the squeaking. Adjustable air mattresses force your hand (and neck, back, and shoulders) with “hard bed problems” or “soft bed problems” — an impossible decision to say the least. By contrast, the GelFlex® Grid cradles your shape for that cloud-like feel while delivering the support that equals ache-free, restorative sleep. 

NewDay™ Mattress: The intro to life-changing Purple sleep — 2” GelFlex® Grid atop a layer of supportive foam for a firmer feel.   

The Purple Mattress®: The original, in a class of its own since day 1 — 2” GelFlex® Grid with an additional layer of comfort foam atop a layer of supportive foam for medium-firm support.  

Purple Plus® Mattress: Double your support, improve temperature balance and boost comfort — 2” GelFlex® Grid paired with breathable Ultra Comfort Foam layer atop 2 layers of base support foam for a medium feel.  

Thanks to the Purple GelFlex® Grid, all three mattresses of the Essential Collection provide the no-pressure support and comfort essential to restful sleep. But which mattress option is right for you? It all comes down to your sleep preferences and preferred feel. The more comfort layers beneath the Purple grid, the more cushioning and weightless, floating feel — all complimented by superior alignment and back support.  

Both the Essential Collection and the Premium Collection mattresses contain our proprietary GelFlex® Grid that provides the unique support your body needs with the cushioned comfort you want. 

Essential Collection mattresses pair the GelFlex® Grid with a comfort foam core for a less bouncy feel.  

Premium Collection mattresses pair the GelFlex® Grid with a core of individually wrapped coils that enhance the responsive feeling and increase air flow.  

Not all foundations, frames and bases are created equal which is why we’ve designed a collection of products that work synergistically with Purple mattresses, to provide you with your best sleep for years to come.

Platform Bed Frame: Lightweight and simple with ample storage space underneath, this frame holds up to 2,000 lbs. and is designed to prevent squeaking.

Purple Bed Frame: An upholstered, platform-style foundation and headboard that enhances the comfort and support of your Purple mattress.

Adjustable Bases: The Ascent Adjustable Base and the Purple Sleep Genius let you fully customize your position whether you’re sleeping, sitting, working or relaxing with adjustable head and foot sections for premium comfort.

If you opt for an option outside of Purple, make sure your foundation is made from wood or metal with slats that are less than 3 inches apart and a weight capacity of 650+ lbs.

Learn more about the perfect fit for you with our guide to bed foundations.   

Absolutely. We want you to rest easy with Purple which is why we offer free returns within 100 nights if you don’t love your mattress. We do ask all customers to spend at least 21 nights on their mattress before starting a return or exchange so their bodies have enough time to adjust to Purple’s unique feel and support. If you’ve tested out your new mattress for 21 days and you’re within the 100-night trial period, reach out to our Care Team at 1-888-848-2305 to schedule pick up. Upon sending proof of receipt issued at pick-up, we will initiate a full refund that may take up to 10 days to turnaround from financial institutions. Please visit our dedicated Returns & Exchanges Page for a full detail.   

The temperature control of Purple mattresses was highly tested and engineered to ensure a cool breathability — a key factor for sound sleep. The GelFlex Grid's proprietary temperature-neutral material combined with its unique open column design includes over a thousand air channels to naturally draw excess heat away so our mattresses don’t sleep hot. Additionally, a layer of comfort core foam diffuses warmth that other mattresses tend to harbor ensuring the optimal sleeping temperature.  

While you won’t feel like you’re sleeping on a grid of squares, Purple mattresses may feel a little different than what you’re accustomed to — at least at first. Just as a chiropractor works to restore healthy body posture and alignment, the GelFlex® is designed to do the same. We highly recommend sleeping at least 21 nights on your Purple mattress in order to adjust and experience healthy, restorative sleep for body and mind. 

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*Based on independent studies conducted with Purple’s Premier line and competitors.