Purple NewDay Mattress

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Our essential mattress delivers amazing Purple sleep in a firmer feel.

NewDay™ mattress is your perfect intro to rejuvenating Purple sleep, at a price you’ll love. The GelFlex® Grid construction delivers the core Purple experience, cradling pressure points with all-over support. Fast, free delivery will have you sleeping soundly in no time.

  • GelFlex Grid construction for instantly adaptive support
  • Single-layer Foam Core adds cushioning for comfort
  • Stretch knit cover
  • Draws heat away so the mattress doesn't sleep hot


Certified Clean Air GOLD


Made in the USA

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10-Year Warranty

If there's something wrong with your mattress, we'll replace it for up to 10 years, starting from the date of original purchase.  

100 Night Trial

Your 100-night trial begins the day your mattress is delivered to your doorstep. If you decide it isn't a perfect fit for you within the first 100 nights, we'll have it picked up and issue a full refund. (Awesome, right?)

Free Returns

If you don’t love your mattress, just contact one of our Sleep Experts to confirm eligibility and arrange a return. We'll pick it up and issue you a full refund. 

Free Shipping

Get your mattress shipped straight to you at no extra cost – with complimentary white-glove delivery available for select mattresses.

Rest Easy With Purple

Upgrade Your Comfort

Upgrade Your Comfort to the Purple Mattress

  • Upgraded dual-layer Comfort Core for more cushioning
  • Even more GelFlex Grid benefits
  • Super stretchy SoftFlex cover

FREE Gift Included

Get FREE Complete Comfort sheets with this mattress (Up to $169 value).

The Support Your Mattress Needs
Purple bed frames are designed to provide even, edge-to-edge support for our mattresses so there’s no danger of sagging or creaking.
Bed Frame Options

Talk to a Sleep Consultant for rejuvenating sleep and exclusive savings.

What's So Great About NewDay Mattress?

NewDay is your introduction to rejuvenating Purple sleep with the groundbreaking GelFlex® Grid, at a price you’ll love.

Instant Response

The GelFlex Grid immediately flexes to support your position and springs back into place as you readjust and move overnight.

Pressure Reduction

The cushioning GelFlex Grid cradles points like your hips and shoulders.

Won't Sleep Hot

The air channels in the GelFlex Grid draw heat away from your body so you'll stay comfortable all night.

Comfort From the Ground Up

Here's what you'll be sleeping on, night after night.

Stretch Cover

Knit cover designed to let you feel the instant response of the GelFlex Grid.

GelFlex Grid Construction

Two inches of breathable GelFlex Grid cradle pressure points like hips and shoulders and keep your entire body fully aligned.

Support Foam Layer

A firm, supportive layer of high-density foam offers a durable, long-lasting base for the GelFlex Grid on top.

Not sure which mattress is right for you?

We’re here to help you get a more restful night’s sleep! Take our personalized mattress finder to find the perfect mattress that best fits your sleep habits (and hurdles).

Have questions? Talk to our Sleep Consultants

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Live Showroom Demo

Talk to a Sleep Consultant in an actual Purple showroom. Ask questions and see our products up close.

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Want to try our beds in person? Come visit a Purple showroom near you.

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Our Sleep Consultants are here to help you build your perfect bed.

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Let our sleep consultants help you discover better sleep.

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you build your perfect bed.

A Mattress That Both Cushions + Supports

Let's Answer Some of Your Questions

What is the Grid?

An instantly adapting and rebounding comfort layer made from a super-stretchy material we call GelFlex. (It’s in all of our mattresses and we’re pretty sure you're gonna love it.)

Is the Bed Soft or Firm?

Trick question! It's both. Through the magic of physics, the Grid's columns give way under shoulders and hips but remain supportive for the back and legs. 

What Does the Grid Feel Like?

It's one of those things you've gotta experience to believe, but you can think of it as the comfort equivalent of a trust fall: buoyant, cradling, supporting, and soothing. 

Will I Get Hot?

Nope. All those little squares easily let air flow and body heat escape. Plus, the GelFlex material itself doesn't retain heat, so if you want to stay cool, you can. 

Is It Durable?

Also known as Hyper-Elastic Polymer, our GelFlex material effortlessly stretches and springs back, again and again. It's just one of the reasons our mattresses are backed by a 10-year warranty!


Product Details


Product Dimensions: 75" x 54" x 8"
Shipping Dimensions: 66" x 16.5" diameter
Weight: 66 lbs


Product Dimensions: 80" x 60" x 8"
Shipping Dimensions: 66" x 16.5" diameter
Weight: 77 lbs



Product Dimensions: 80" x 76" x 8"
Shipping Dimensions: 82" x 16.5" diameter
Weight: 95 lbs


Top Layer
2" Purple GelFlex Grid (Hyper Elastic Polymer)
Non-toxic moisture wicking treatment

Base Layer
6" Polyurethane Foam, 28 ILD



Fabric Content
Top Panel: 100% Polyester
Non-Slip Bottom Panel: 65% Rayon, 25% Polyester

Fire Retardant
Non-toxic knit barrier

Basic Care

Spot clean with mild detergent (Eg: upholstery cleaner). Machine wash/dry not recommended.


Frequently Asked Questions

Every Purple® mattress is made with high quality materials engineered for durability, comfort, and support.

NewDay mattress:

  • Purple GelFlex® Grid construction (Hyper Elastic Polymer®)
  • Moisture wicking treatment on GelFlex Grid surface:  non-toxic polyethylene copolymer powder coating
  • Base foam layer: 1.8 lbs density polyurethane foam, certified by CertiPUR-US
  • Fire resistant, nontoxic knit barrier (not chemically treated)
  • Stretch knit fabric cover: (top panel):  100% Polyester
  • Nonslip bottom: 65% Rayon, 25% Polyester, 10% Sheath/Core

Only Purple® mattresses have the GelFlex® Grid. Specially engineered to deliver the support your body needs, with the cushioned comfort you want. Purple’s patented GelFlex technology has been used and tested rigorously for over 20 years.

When you’re comparing mattresses, consider this:

  • Memory foam may not give you the support you need and often sleeps hot.
  • Latex foam tends to break down quickly.
  • Traditional spring mattresses don’t cradle your pressure points and are known for squeaking.
  • Adjustable air mattresses don’t offer a sleep surface that adapts to your body and can be less durable.

Purple mattresses, with the GelFlex Grid, cradle your hips and shoulders, while delivering the all-over support and comfort you need for truly rejuvenating sleep. Plus, they don't sleep hot.

Both have the GelFlex® Grid on top, so both react immediately to your movement and cradle your pressure points. The Purple Mattress adds even more GelFlex Grid benefits, along with an additional layer of foam in the core for additional support and a more cushioned feel.

Both Essential Collection and Premium Collection mattresses contain the GelFlex® Grid, so no matter which you choose, you’ll get the support your body needs, with the cushioned comfort you want.

Essential Collection mattresses pair the GelFex Grid on top with a comfort foam core, so they have a less bouncy feel.

Premium Collection mattresses pair the GelFex Grid on top with a core of individually wrapped coils that enhance the responsive feeling and increase air flow.

There are three options that offer the support your NewDay mattress needs:

  • Bed foundation: any wood or metal foundation with a perfectly flat surface

  • Bed frame: the Purple® Upholstered Bed and Purple Platform Bed Frame® are both made just for Purple mattresses; if you use your own bed frame, make sure the slats are less than three inches apart


    Adjustable base: the Ascent® Adjustable Bed Frame is designed for Purple® mattresses, and offers both a flat surface and adjustability; if you use your own adjustable base, make sure it offers a perfectly flat surface for the mattress to rest on

DO NOT use a box spring, since they do not offer the flat surface support your Purple® mattress needs.

Learn more in our guide to bed foundations.

We want you to be happy with your Purple® mattress, so if you’re uncertain about your sleep experience, call our friendly Consumer Care team at 888-848-2305 and they'll help. It can take some time for your body to completely adjust to your new Purple mattress, so we highly recommend you sleep on it for a few weeks to let your body adjust. If you’re still unsatisfied after 21 nights, you can return it for a full refund.

It's understandable to be worried about sleeping hot on your new mattress – many mattresses do sleep hot. But Purple® is different. The GelFlex® Grid, with its air channels, draws heat away from the body so it doesn’t sleep hot. So you’ll enjoy a more comfortable night’s sleep – without worrying about sleeping hot.

Though Purple® does offer a different feel than you may be accustomed to, the GelFlex® Grid pattern won't interfere with your comfort level.

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