Purple NewDay Mattress

Every Purple® mattress is made with high quality materials engineered for durability, comfort, and support.

NewDay mattress:

• Purple GelFlex® Grid construction (Hyper Elastic Polymer®)
• Moisture wicking treatment on GelFlex Grid surface:  non-toxic polyethylene copolymer powder coating
• Base foam layer: 1.8 lbs density polyurethane foam, certified by CertiPUR-US
• Fire resistant, nontoxic knit barrier (not chemically treated)
• Stretch knit fabric cover: (top panel):  100% Polyester
• Nonslip bottom: 65% Rayon, 25% Polyester, 10% Sheath/Core

Only Purple® mattresses have the GelFlex® Grid. Specially engineered to deliver the support your body needs, with the cushioned comfort you want. Purple’s patented GelFlex technology has been used and tested rigorously for over 20 years.

When you’re comparing mattresses, consider this:

• Memory foam may not give you the support you need and often sleeps hot.
• Latex foam tends to break down quickly.
• Traditional spring mattresses don’t cradle your pressure points and are known for squeaking.
• Adjustable air mattresses don’t offer a sleep surface that adapts to your body and can be less durable.

Purple mattresses, with the GelFlex Grid, cradle your hips and shoulders, while delivering the all-over support and comfort you need for truly rejuvenating sleep. Plus, they don't sleep hot.

Both have the GelFlex® Grid on top, so both react immediately to your movement and cradle your pressure points. The Purple Mattress adds even more GelFlex Grid benefits, along with an additional layer of foam in the core for additional support and a more cushioned feel.

Both Essential Collection and Premium Collection mattresses contain the GelFlex® Grid, so no matter which you choose, you’ll get the support your body needs, with the cushioned comfort you want.

Essential Collection mattresses pair the GelFex Grid on top with a comfort foam core, so they have a less bouncy feel.

Premium Collection mattresses pair the GelFex Grid on top with a core of individually wrapped coils that enhance the responsive feeling and increase air flow.

There are three options that offer the support your NewDay mattress needs:

• Bed foundation: any wood or metal foundation with a perfectly flat surface

• Bed frame: the Purple® Upholstered Bed and Purple Platform Bed Frame® are both made just for Purple mattresses; if you use your own bed frame, make sure the slats are less than three inches apart

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  Adjustable base: the Ascent® Adjustable Bed Frame is designed for Purple® mattresses, and offers both a flat surface and adjustability; if you use your own adjustable base, make sure it offers a perfectly flat surface for the mattress to rest on

DO NOT use a box spring, since they do not offer the flat surface support your Purple® mattress needs.

Learn more in our guide to bed foundations.

We want you to be happy with your Purple® mattress, so if you’re uncertain about your sleep experience, call our friendly Consumer Care team at 888-848-2305 and they'll help. It can take some time for your body to completely adjust to your new Purple mattress, so we highly recommend you sleep on it for a few weeks to let your body adjust. If you’re still unsatisfied after 21 nights, you can return it for a full refund.

It's understandable to be worried about sleeping hot on your new mattress – many mattresses do sleep hot. But Purple® is different. The GelFlex® Grid, with its air channels, draws heat away from the body so it doesn’t sleep hot. So you’ll enjoy a more comfortable night’s sleep – without worrying about sleeping hot.

Though Purple® does offer a different feel than you may be accustomed to, the GelFlex® Grid pattern won't interfere with your comfort level.