Up to $800 off a mattress + base

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sleeping beauty hero
sleeping beauty hero

SLEEPING BEAUTY’S SECRET

No pricks. No pains. Just sleep.

The GelFlex Grid is proven to reduce aches, pains and sleep interruptions, so our Princess (and you) can sleep happily ever after.

The only true love you need: a Purple mattress

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From the prince or your mattress. The GelFlex Grid cradles shoulders + hips while supporting back + legs — not even true love compares to this comfort.

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Interrupt your beauty sleep? Never. The GelFlex Grid instantly flexes to support all sleep positions for beautiful, undisturbed rest.

The best sleep ever, according to 125k 5-star reviews

People love Purple – read why 98% of Purple customers would shop with us again.

Sleep your pain away

Every Purple mattress uses our patented GelFlex Grid to reduce your aches and pains by 40%.*

QUEENS STARTING AT $1399 $999

Essential Mattresses

Sleep with less pain by supporting your body's natural alignment.

QUEENS STARTING AT $2399 $2099

Restore Hybrid Mattresses

Give targeted relief to your shoulders, hips, and knees while staying cool all night.

QUEENS STARTING AT $4999 $4499

Rejuvenate Luxe Mattresses

Drift into a deep, blissful sleep with our expertly crafted design and proprietary DreamLayer™ top.​

100 night trial

to love your mattress.

10 year warranty

so you can rest easy.

Free shipping

Get your mattress shipped straight to you at no extra cost – with complimentary white-glove delivery available for select mattresses.

FSA/HSA eligible

We’ve partnered with Truemed to help you save on pain-reducing sleep

Pillows featuring the GelFlex Grid

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Ends 12/15/25

0% APR for 60 months on orders $2000+

Try Purple near you

Stop by one of our 3400+ locations to feel the GelFlex Grid in our products and discover just how good your sleep can be.

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Frequently asked questions

An instantly adapting and rebounding comfort layer made from a super-stretchy material (Hyper-Elastic Polymer) we call GelFlex. It’s in all of our mattresses and we’re pretty sure you're gonna love it.

Trick question! It's both. Through the magic of physics, the Grid's columns give way under shoulders and hips but remain supportive for the back and legs.

It's one of those things you've gotta experience to believe, but you can think of it as the comfort equivalent of a trust fall: buoyant, cradling, supportive, and soothing.

Nope. All those little squares easily let air flow and body heat escape. Plus, the GelFlex material itself doesn't retain heat, so if you want to stay cool, you can.


 

Also known as Hyper-Elastic Polymer, our GelFlex material effortlessly stretches and springs back, again and again. It’s just one of the reasons our mattresses are backed by a 10-year warranty!

Yes! A safe option for people with allergies, the GelFlex Grid is made with recyclable, food-grade and food contact-grade material. 

Absolutely! Our 100% nontoxic GelFlex Grid material is CleanAir GOLD and CertiPUR-US certified – as is our high-density polyurethane foam. The top GOLD rating from Intertek, a third-party quality assurance company, confirms that certified products will reduce health risks related to chemical exposure and meet the standards of other agencies promoting minimal VOC exposure.
 

Purple products won’t produce strong off-gassing; at most, there may be a faint “new mattress smell” at first that comes off as nutty or woodsy, but should quickly fade.

*Reduced musculoskeletal pain by 40% in trial participants