

SLEEPING BEAUTY’S SECRET
SLEEPING BEAUTY’S SECRET
No pricks. No pains. Just sleep.
The GelFlex Grid is proven to reduce aches, pains and sleep interruptions, so our Princess (and you) can sleep happily ever after.

No pressure
From the prince or your mattress. The GelFlex Grid cradles shoulders + hips while supporting back + legs — not even true love compares to this comfort.

Fall asleep, stay asleep
Interrupt your beauty sleep? Never. The GelFlex Grid instantly flexes to support all sleep positions for beautiful, undisturbed rest.
Sleep your pain away
Every Purple mattress uses our patented GelFlex Grid to reduce your aches and pains by 40%.*

Queen starting at $1299
Essential Mattresses
Sleep with less pain by supporting your body's natural alignment.

Queen starting at $2399
Restore Hybrid Mattresses
Give targeted relief to your shoulders, hips, and knees while staying cool all night.

Queen starting at $4999
Rejuvenate Luxe Mattresses
Drift into a deep, blissful sleep with our expertly crafted design and proprietary DreamLayer™ top.
Try Purple near you
Stop by one of our 3400+ stores and retailers and let us prove to you why this whole GelFlex Grid thing will change your life.
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Frequently Asked Questions
An instantly adapting and rebounding comfort layer made from a super-stretchy material (Hyper-Elastic Polymer) we call GelFlex. It’s in all of our mattresses and we’re pretty sure you're gonna love it.
Trick question! It's both. Through the magic of physics, the Grid's columns give way under shoulders and hips but remain supportive for the back and legs.
It's one of those things you've gotta experience to believe, but you can think of it as the comfort equivalent of a trust fall: buoyant, cradling, supportive, and soothing.
Nope. All those little squares easily let air flow and body heat escape. Plus, the GelFlex material itself doesn't retain heat, so if you want to stay cool, you can.
Also known as Hyper-Elastic Polymer, our GelFlex material effortlessly stretches and springs back, again and again. It’s just one of the reasons our mattresses are backed by a 10-year warranty!
Yes! A safe option for people with allergies, the GelFlex Grid is made with recyclable, food-grade and food contact-grade material.
Absolutely! Our 100% nontoxic GelFlex Grid material is CleanAir GOLD and CertiPUR-US certified – as is our high-density polyurethane foam. The top GOLD rating from Intertek, a third-party quality assurance company, confirms that certified products will reduce health risks related to chemical exposure and meet the standards of other agencies promoting minimal VOC exposure.
Purple products won’t produce strong off-gassing; at most, there may be a faint “new mattress smell” at first that comes off as nutty or woodsy, but should quickly fade.
*Reduced musculoskeletal pain by 40% in trial participants