Purple Cloud™ Pillow

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We’ve upgraded the cloud-like comfort of down by filling our Purple Cloud Pillow with hypoallergenic, ultra-fine gel fibers that won’t clump, trap heat, or flatten over time. The result is plush cushioning that molds to support your head and neck for sweet dreams all night long.

Want double the features and endless comfort possibilities? Try the Purple TwinCloud Pillow!

What Makes the Purple Cloud Pillow So Special?

Sleeping on a cloud? This pillow achieves that glorious fluff without falling flat or retaining heat.

Classic, down-like support

Engineered to mimic down, the Purple Cloud’s silky-soft fibers provide plush, moldable cushioning that supports the head and neck.

Cloud pillow classic down-like comfort

Always-fluffy filling

The crimped gel fibers are coated with silicone to offer enhanced durability and won't fall flat or clump – even after washing.

Allergy + airflow-friendly

The breathable, 100% cotton cover encases premium, down-like fibers that won’t trap heat or trigger allergies.

cloud pillows on made bed

Product Details

Standard Size

Product Dimensions: 17” x 24” x 6”

Product Weight: 2.5 lbs

King Size

Product Dimensions: 17” x 34” x 6”

Product Weight: 4 lbs


Cover: 100% cotton, 300 thread count, BCI certified.

Fill: 100% gel fiber

Care Instructions

Wash + Dry

Wash warm on delicate cycle; only non-chlorine bleach when needed. Tumble dry on low heat delicate cycle; do not iron. May require more than one delicate dry cycle to dry completely, but once dry it will fluff and bloom like new!

No Risk. No Pressure.

1-Year Warranty

If there's something wrong with your pillow, we'll replace it for up to 1 year, starting from the date of original purchase.

100-Night Trial

Your 100-night trial begins the day your pillow is delivered to your doorstep.

Free Shipping

This Purple pillow ships straight to your door at no extra cost!

Flexible Financing Options

Check if you prequalify without affecting your credit score

Frequently Asked Questions

Yes! Washing and drying it the correct way will actually help refluff the pillow. Make sure to follow these care instructions to preserve the premium comfort properties over time.

  • Wash warm on delicate cycle
  • Only non-chlorine bleach when needed
  • Tumble dry on low heat delicate cycle
  • Do not iron
  • It may take more than one delicate dry cycle to dry completely, but once dry, it will fluff and bloom like new! You can add tennis balls to the dryer and a dry towel to speed up dry time.

The pillow is filled here in the U.S. using 100% premium gel fibers. Each fiber is coated in silicone so you get long-lasting, luxurious down-like comfort that won’t go flat or trigger allergies.

This pillow is for people who love fluffy, down-feeling pillows. It doesn’t contain any Purple Grid component like the Purple or Purple Harmony pillow.

We provide a full one-year warranty – though with the proper care, this pillow should last you several years!

The high-quality fibers are very resilient and shouldn’t need fluffing very often. However, a couple good karate chops can help give the pillow a boost as needed!

The Cloud is available in a Standard and King size.

The Purple Cloud Pillow does not have the adjustable design like the TwinCloud, which allows you to adjust the type of support you feel and create different comfort configurations. The TwinCloud also has 2 layers of gel fiber, while the Cloud has 1 layer, making the TwinCloud extra lofty and cloud-like.

We guarantee your pillow up to a year, so if you have any quality issues within that time frame, you’re covered.

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