10/10 Eggs choose Purple

Every Purple mattress features our proprietary technology, the GelFlex Grid®, which offers cooling, comfort, and support in one mattress layer. Each Purple mattress collection combines the GelFlex Grid with CertiPUR-US® certified foams, unique coil systems, and other patented tech to target support or enhance pressure relief.   

The GelFlex Grid is our proprietary technology. It’s a mattress layer at the top of the mattress — the one you feel most — that unlocks easier, better, change-your-life sleep. With Gel for cooling, Flex for comfort, and Grid for support, our patented innovation delivers deeper sleep—without any trade-offs. Participants in 2025 study performed by SleepScore Labs reported a 90% improvement in sleep quality on their Purple mattress when compared to their original mattress.*  

*Survey results from a 2025 SleepScore Labs study with subjects sleeping on a Purple Restore Collection mattress for 4-weeks compared to their original mattress.

The GelFlex Grid is made of an adaptive material that flexes beneath the concentrated weight of pressure points such as hips and shoulders. By cradling your body’s natural curves while supporting everywhere else, the GelFlex Grid relieves pressure precisely where you need it most. Participants in 2025 study performed by SleepScore Labs report 4x more pressure relief on a Purple Restore Collection mattress compared to their original mattress.*  

*Survey results from a 2025 SleepScore Labs study with subjects sleeping on a Purple Restore Collection mattress for 4-weeks compared to their original mattress.

The GelFlex Grid cradles pressure points—such as hips and shoulders—while maintaining support across broad surfaces—such as back and legs. Unlike most mattress materials, our patented sleep tech offers softness and support simultaneously, which promotes healthy spine alignment and reduces sleep-interfering pain by 63%.*  

*Average reduction reported in the impact of pain on sleep, as measured by the Chronic Pain Sleep Inventory (CPSI), while sleeping on a Purple Restore Collection mattress, SleepScore Labs, 2025.

We like to say “try it to believe it,” because it’s really unlike anything you’ve slept on (in a good way). But if we had to put it into words: buoyant, cradling, supportive, and soothing. While the additional layers in each of our mattresses make some a little softer or firmer than others, they all feature the GelFlex Grid, which we consider “soft where you want it, firm where you need it” as a result of its instantly adaptive nature. Come try it in person! Find your nearest store here.

Yes! All Purple mattresses are made with non-toxic, hypoallergenic materials that are certified Clean-Air Gold. Additionally, Purple only uses CertiPUR-US® certified foam. Rest assured, no fiberglass here.