12.6+ MILLION HAPPY SLEEPERS
12.6+ MILLION HAPPY SLEEPERS
10/10 Eggs choose Purple
Soft comfort, firm support — for every man, woman and nursery-rhyme egg. Reduce aches and pains by 40% with science-based GelFlex Grid tech.*
Cradles shoulders, hips + shells
The Purple GelFlex Grid is both soft and supportive – because that’s what your body needs. It supports broad surfaces like your back while gently cradling shoulders and hips.
Instantly adapts
Unlike slow-to-respond memory foam, GelFlex Grid instantly responds to movement, so you don’t feel stuck. Your back will thank you.
Three unique mattresses. Proven deeper sleep.
Every Purple mattress uses our patented GelFlex Grid for one-of-a-kind pressure relief, support, adaptability, and cooling.
Pillows featuring the GelFlex Grid
Try Purple near you
Stop by one of our 3400+ locations to feel the GelFlex Grid in our products and discover just how good your sleep can be.
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Frequently asked questions
An instantly adapting and rebounding comfort layer made from a super-stretchy material (Hyper-Elastic Polymer) we call GelFlex. It’s in all of our mattresses and we’re pretty sure you're gonna love it.
The Raw Egg Test is how we demonstrate the science behind why the GelFlex Grid feels so good. It’s soft enough to cradle an uncooked egg and firm enough to keep it held in place. Then we drop heavy things on it, to show just how much pressure the egg can take before it cracks (spoiler alert: it won’t) . What does this show? Imagine YOU are the egg – all night long you’re getting spine-aligning firmness where you need it, with soft comfort to soothe pressure points like hips and shoulders. Not too soft. Not too firm. Just right for every body.
Trick question! It's both. Through the magic of physics, the Grid's columns give way under shoulders and hips but remain supportive for the back and legs.
It's one of those things you've gotta experience to believe, but you can think of it as the comfort equivalent of a trust fall: buoyant, cradling, supportive, and soothing.
Nope. All those little squares easily let air flow and body heat escape. Plus, the GelFlex material itself doesn't retain heat, so if you want to stay cool, you can.
Also known as Hyper-Elastic Polymer, our GelFlex material effortlessly stretches and springs back, again and again. It’s just one of the reasons our mattresses are backed by a 10-year warranty!
Yes! A safe option for people with allergies, the GelFlex Grid is made with recyclable, food-grade and food contact-grade material.
Absolutely! Our 100% nontoxic GelFlex Grid material is CleanAir GOLD and CertiPUR-US certified – as is our high-density polyurethane foam. The top GOLD rating from Intertek, a third-party quality assurance company, confirms that certified products will reduce health risks related to chemical exposure and meet the standards of other agencies promoting minimal VOC exposure.
Purple products won’t produce strong off-gassing; at most, there may be a faint “new mattress smell” at first that comes off as nutty or woodsy, but should quickly fade.
*Reduced musculoskeletal pain by 40% in trial participants