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Find your just-right firmness

Soft? Medium? Firm? Somewhere in the middle? Our mattresses offer supportive options for every preference. 

Purple’s picks: Best soft feel mattresses

Soft mattresses are often preferred by side sleepers who need ample cushioning at shoulders + hips. The GelFlex Grid provides plushness while still promoting spinal alignment.

Purple’s picks: Best medium feel mattresses

Medium mattresses are often preferred by combination, back + side sleepers—as well as couples. GelFlex Grid mattresses offer support and softness for all sleep styles.  

Purple’s picks: Best firm feel mattresses

Firm mattresses are often preferred by stomach + back sleepers in pain from unsupportive mattresses. The GelFlex Grid supports spinal alignment + reduces pain by up to 40%.* 

The best of all worlds

Meet RejuvenateUltimate™

Experience our mattress masterpiece: the deepest possible pressure relief with maximum support. With luxury craftsmanship and proprietary tech, RejuvenateUltimate delivers a floating, weightless feel unlike any other mattress. 

Queen starting at $7,999

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Try Purple near you

Stop by one of our 3400+ locations to feel the GelFlex Grid in our products and discover just how good your sleep can be.

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The best sleep ever, according to 125k+ 5-star reviews.

People love Purple — read why 98% of Purple customers would shop with us again.

Frequently asked questions

Both firm and soft mattresses can be beneficial depending on your needs and preferences. If you’re a lightweight side sleeper, you may prefer a soft mattress that cradles your hips and shoulders, but if you’re a heavier stomach sleeper, a firm mattress may keep your spine better aligned and prevent stiffness in the morning. 

Everyone has unique needs, so it’s important to consider all of your options before ruling any out; what’s uncomfortable for someone else may be the perfect fit for you! 

People with lower back pain may benefit from a medium-firm to firm mattress that prevents the hips from sinking, which can put added pressure on the lower spine. Some of the best mattresses for back pain provide ample pressure relief and zoned support. 

Ultimately, low back pain sufferers should look for a mattress that cradles the hips and keeps the spine aligned while considering their unique comfort preferences. 

Mattress firmness refers to the surface feel of a mattress, indicating how soft or firm it is. Mattress support refers to a mattress’s ability to maintain proper spinal alignment and provide adequate support to the body.  

Soft and firm mattresses can be equally supportive when constructed with high-quality materials. The key lies in the density and durability of components like memory foam, innerspring coils, or Purple’s innovative GelFlex Grid.