The Contest is hosted and administered by Purple Innovation, LLC, 11506 S State St, Draper, UT 84020 ("Purple").

The Contest begins at 12:00:00 a.m. Pacific Time ("PT") on November 7, 2026, and ends at 11:59:59 p.m. PT on November 18, 2026 (the "Contest Period"). Purple's computer is the official timekeeping device for the Contest. Entries received before or after the Contest Period will not be accepted.

Anticipated schedule:

Phase	Dates
Entry period	November 7, 2026 – November 18, 2026
Judging	On or before December 19, 2026
Potential winner notification	On or before December 20, 2026

The Contest is open only to individuals who, at the time of entry: (a) are legal residents of the 50 United States or the District of Columbia; (b) are at least 18 years of age, or the age of majority in their state of residence if higher; and (c) have made a Qualifying Purchase (defined in Section 4).

The following persons are not eligible: officers, directors, and employees of Purple, its parent companies, subsidiaries, affiliates, advertising, promotion, and fulfillment agencies, and any other entity involved in the development or administration of the Contest; all Judges; and the immediate family members (spouse, parents, siblings, children, and their respective spouses) and household members (whether or not related) of each of the foregoing.

Entries from businesses, resellers, or any person other than an individual consumer are void.

A "Qualifying Purchase" is a purchase of a new Purple-brand mattress or Purple-brand pillow (each, a "Qualifying Product") that meets all of the following requirements:

Direct from Purple. The Qualifying Product was purchased directly from Purple through purple.com, a Purple-owned retail showroom, or Purple's customer service team by phone (together, "Purple Direct Channels"). Purchases from any third-party retailer, reseller, wholesaler, marketplace, or warehouse club are not Qualifying Purchases.
Delivery date. The Qualifying Product was delivered to the purchaser (or picked up by the purchaser at a Purple-owned retail showroom) before 12:00:00 a.m. PT on November 7, 2026, as shown in Purple's delivery or order records. Qualifying Products delivered or picked up on or after that date are not eligible, regardless of when the order was placed.
Purchaser. The entrant is the person who made the purchase, and the Entry is submitted using the same email address used to make the purchase (the "Purchase Email"). Recipients of a Qualifying Product purchased by another person as a gift are not eligible unless they made the purchase themselves.
Not returned. The Qualifying Product has not been returned, refunded, or cancelled, in whole or in part, at the time of entry or at any time through prize verification. If a Qualifying Product is returned, refunded, or cancelled before a prize is awarded, the related Entry will be disqualified.

Purple will verify each Qualifying Purchase against its order records. Purple's records are final in determining whether a Qualifying Purchase was made.

To enter, during the Contest Period visit purple.com/contest (the "Contest Site") and:

Enter your Purchase Email and complete the entry form with all required information.
Upload, or record directly through the Contest Site, a video of 30 to 60 seconds in which you share your story about your Purple product(s) and who you would like to share better sleep with (the "Video"); and
Review and accept these Official Rules and submit the form.

A completed entry form and Video together make up an "Entry."

Entry limit. Limit one (1) Entry per person, per household, and per Purchase Email for the entire Contest Period, regardless of the number of Qualifying Purchases made. Additional Entries, and Entries submitted using multiple email addresses, identities, or automated means, will be disqualified. In a dispute over who submitted an Entry, the authorized account holder of the Purchase Email will be deemed the entrant.

Accessibility. Entrants who need an accommodation to submit an Entry may contact Griditforward@purple.com before the end of the Contest Period.

Purple is not responsible for lost, late, incomplete, corrupted, or misdirected Entries, or for any failure of the Contest Site or any upload or recording function. Proof of submission is not proof of receipt.

Each Video must:

Be between 30 and 60 seconds long;
Be the entrant's own original work, created solely by the entrant, and not previously published, submitted to any other contest, or have won any award;
Feature the entrant;
Be in English;
Not contain any music, artwork, logos, trademarks (other than Purple's), or other material owned by a third party unless the entrant has written permission to use it in the Video and grant the rights in Section 10;
Not include any identifiable person other than the entrant unless the entrant has obtained that person's written consent (and, for any person under 18, the written consent of a parent or legal guardian) to appear in the Video and to the uses described in Section 10, which Purple may request at any time;
Not contain content that is sexually explicit or suggestive; violent; obscene; profane; discriminatory; defamatory; disparaging of Purple or any other person or company; promotes alcohol, drugs, tobacco, firearms, or illegal activity; or is otherwise inappropriate, as determined by Purple in its sole discretion;
Not include personal information of any person (such as addresses, phone numbers, or account information);
Not contain false, misleading, or unsubstantiated claims about any product, including any health or medical claims; and
Comply with all applicable laws and not infringe or violate any third party's rights, including intellectual property, privacy, and publicity rights.

Purple may disqualify any Entry that, in its sole discretion, does not comply with these Official Rules. Purple is not obligated to review Entries before judging and is not responsible for the content of any Entry.

All eligible Entries will be judged by a panel of four (4) judges selected by Purple (the "Judges") using the following criteria (the "Judging Criteria"):

Criterion	What judges score
Emotional Impact	The sincerity and heartfelt quality of the entrant's story about better sleep and the person(s) with whom the entrant would like to share it
Creativity and Originality	The uniqueness and imagination of the Entry's concept, storytelling, and presentation
Theme Alignment	How well the Entry reflects the Contest theme of [sharing better sleep with the people you care about]

Judging process. Purple will first review all Entries for eligibility and compliance with these Official Rules. The Judges will then evaluate every eligible Entry using the Judging Criteria.

Winners. The Judges will select twenty-five (25) Grand Prize winners and two hundred fifty (250) First Prize winners. In order to claim the prize, winners will need to comply with these Official Rules including the verification.

The Judges' decisions are final and binding on all matters relating to the Contest. The odds of winning depend on the number and quality of eligible Entries received.

Prize	Number awarded	Description	Approximate retail value (ARV) each	Total ARV
Grand Prize	25	Two (2) new Purple-brand Hybrid mattresses of the winner's choice from Purple's then-current mattress lineup, in any available size except Split King	Up to $10,998 (2 × $5,499)	Up to $274,950
First Prize	250	Two (2) single-use promotional codes for 50% off the purchase price of one (1) new Purple-brand Hybrid mattress from Purple's then-current mattress lineup purchased through purple.com or a Purple-owned retail showroom, in any available size except Split King	Up to $5,499 (2 × 50% × $5,499)	Up to $1,374,750

Total ARV of all prizes: Up to $1,649,700.

Grand Prize terms. The Grand Prize includes standard delivery to the winner's address in the contiguous United States. The Grand Prize does not include bases, frames, bedding, pillows, or other accessories. The actual value of the Grand Prize depends on the model and size selected; the winner will not receive the difference between the ARV and the actual value. The promotional code expires at 11:59:59 p.m. PT on December 31, 2027. The Grand Prize mattress is not eligible for return or exchange under Purple's trial program; Purple's standard limited warranty applies.

First Prize terms. The promotional code expires at 11:59:59 p.m. PT on December 31, 2027; applies to the mattress purchase price only, before taxes and excluding shipping, accessories, and other products; may be used once; may not be combined with any other offer, discount, or promotion; and has no cash value. If a mattress purchased with the code is returned, the code will not be reissued.

General prize terms. Prizes are non-transferable, and no substitution or cash equivalent is permitted, except that Purple may substitute a prize (or any component) of equal or greater value if the advertised prize is unavailable. All federal, state, and local taxes on any prize, and any expenses not specified here, are the winner's sole responsibility. Purple will issue an IRS Form 1099 to any winner who receives prizes valued at $600 or more in the calendar year, and such winners must provide a completed IRS Form W-9 as a condition of receiving the prize. Limit one (1) prize per person and per household.

Potential winners will be notified by email at the Purchase Email on or before December 20, 2026. Each potential winner is subject to verification of eligibility, including verification of the Qualifying Purchase, and compliance with these Official Rules.

Potential Grand Prize winners must sign and return by December 31, 2026, an Affidavit of Eligibility, Liability Release, and (where lawful) Publicity Release, and an IRS Form W-9.

A potential winner will be disqualified if the potential winner: (a) does not respond or return required documents on time; (b) is found ineligible or not in compliance with these Official Rules; (c) cannot accept or use the prize as offered; or (d) has an undeliverable prize notification. Purple is not responsible for notifications lost, delayed, or filtered as spam.

Entrants keep ownership of their Videos. By submitting an Entry, each entrant grants Purple and its affiliates, licensees, and agents a perpetual, irrevocable, worldwide, royalty-free, non-exclusive, sublicensable, and transferable license to use, reproduce, edit, adapt, modify, translate, publish, display, perform, distribute, and create derivative works from the Entry, including the Video, in whole or in part, in any media now known or later developed, for advertising, marketing, promotional, and any other lawful purposes, without further review, notice, approval, or compensation, except where prohibited by law.

Each entrant also consents to Purple's use of the entrant's name, city and state of residence, image, likeness, voice, biographical information, and statements, as included in or related to the Entry, for those same purposes, without further compensation, except where prohibited by law.

Where Purple uses an Entry in advertising, Purple will identify the entrant as a Contest entrant or winner as required by applicable law. Purple is not obligated to use any Entry. Entrants waive any moral rights in their Entries to the extent permitted by law.

Each entrant represents and warrants that: (a) the entrant has all rights necessary to grant these licenses; (b) the Entry complies with Section 6; and (c) Purple's use of the Entry as permitted here will not infringe or violate the rights of any third party or require payment to any third party. Each entrant agrees to indemnify Purple and the Released Parties (defined in Section 12) against any third-party claim arising from the entrant's Entry.

Personal information collected in connection with the Contest will be used to administer the Contest, verify Qualifying Purchases and eligibility, award prizes, and as described in Purple's Privacy Policy at purple.com/terms-and-privacy.

By entering, each entrant agrees to release, discharge, and hold harmless Purple, its parents, subsidiaries, affiliates, and advertising and promotion agencies, and each of their officers, directors, employees, Judges, and agents (the "Released Parties") from any and all claims, liabilities, losses, or damages of any kind arising out of or relating to: (a) participation in the Contest; (b) the acceptance, possession, use, or misuse of any prize; or (c) Purple's use of the Entry as permitted by these Official Rules, including claims for invasion of privacy, defamation, or violation of publicity or intellectual property rights.

The Released Parties are not responsible for: (a) incorrect or inaccurate entry information, whether caused by entrants or by any equipment or programming associated with the Contest; (b) technical failures of any kind, including malfunctions, interruptions, or disconnections of networks, hardware, or software; (c) unauthorized human intervention in any part of the entry process or the Contest; or (d) technical or human error in the administration of the Contest or the processing of Entries.

TO THE FULLEST EXTENT PERMITTED BY LAW, PRIZES ARE PROVIDED "AS IS," SUBJECT ONLY TO PURPLE'S STANDARD LIMITED WARRANTY FOR THE APPLICABLE PRODUCT, AND IN NO EVENT WILL THE RELEASED PARTIES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THE CONTEST.

Purple may disqualify any person it finds to be tampering with the entry process or the operation of the Contest, acting in violation of these Official Rules, or acting in an unsportsmanlike or disruptive manner. Any attempt to deliberately damage any website or undermine the legitimate operation of the Contest may violate criminal and civil laws, and Purple reserves the right to seek damages to the fullest extent permitted by law.

If, for any reason, the Contest cannot run as planned, including due to infection by computer virus, tampering, fraud, technical failures, or any other cause that corrupts or affects the administration, security, fairness, or integrity of the Contest, Purple may, in its sole discretion and subject to any required regulatory approval, cancel, terminate, modify, or suspend the Contest and award prizes from among eligible Entries received before the action was taken, using the judging procedure in Section 7.

Purple's failure to enforce any term of these Official Rules is not a waiver of that term. If any provision is held invalid or unenforceable, the remaining provisions remain in effect. In the event of any conflict between these Official Rules and any Contest advertising or promotional materials, these Official Rules control.

Except where prohibited, each entrant agrees that: (a) any dispute, claim, or cause of action arising out of or connected with the Contest or any prize will be resolved individually, without resort to any form of class action, and exclusively in the state or federal courts located in Salt Lake County, Utah; (b) any claims, judgments, and awards are limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest, and in no event attorneys' fees; and (c) entrants waive all rights to claim punitive, incidental, or consequential damages and any right to have damages multiplied or otherwise increased. These Official Rules are governed by the laws of the State of Utah, without regard to its conflict-of-law rules.

For a list of Grand Prize winners, send an email to Griditforward@purple.com with the subject line "Grid It Forward Winners List."

Grid It Forward Giveaway — Official Rules

Official Rules