General Contest Rules For Purple's Egg Hunt 2024

These Rules (“Rules”) constitute the official rules of Purple Innovation, LLC’s (“Company”) skill-based contests and prize giveaways (“Contest”). It is your exclusive obligation to review these Rules carefully. If you do not agree to each of the Rules referenced herein, you are NOT authorized or permitted to participate in the Contest. By participating in the Contest, you certify that you have carefully read, understand, and agree to be bound by these Rules.  

1. The Contest 

Each contest hosted by Purple is a short term, skill-based contest sponsored by the Company to select a winner of a various prizes as identified in the specific Contest terms. Eligible parties may enter the Contest during the time-frame set forth in the specific Contest terms and pursuant to the methods, set forth in the specific Contest terms and herein. Unless otherwise stated in the specific Contest terms, all Contest are void where prohibited, including specifically, Florida, New York and Rhode Island. 

2. Eligibility and Participation 

The Contest is only open to legal residents of the United States and is void where prohibited. Employees of the Company, its respective affiliates and subsidiaries, advertising and promotion agencies who promote the Contest, and/or those living in the same household of any, are not eligible to participate in any Contest. Each Contest is subject to all applicable federal, state and local laws and regulations. 

Unless otherwise stated in the specific Contest terms, participants are only eligible to win up to one prize. Many participants will not win any prize.  

Unless otherwise stated in the specific Contest terms, for entry-based contests (e.g., contests involving creative submissions) only one entry per person will be accepted. If it is determined, in the sole discretion of Company, that you have submitted more than one entry either directly or indirectly, you will be disqualified and excluded from participation in the Contest. This entry limitation applies to individuals not households. You may not use a bot or an automated process to submit an entry. Only entries that are actually completed and submitted by a live person will be eligible. 

For corporate participants (e.g., Inc., LLC, sole proprietorships, etc.), you will be required to designate either the company, or one specific individual as the participant. Corporate participants may only enter once. However, the entry by a corporate participant does not preclude its employees from entering separately. 

If you enter on behalf of a corporate participant, you represent and warrant that you are authorized to do so, and that the designated individual was, in fact, designated by the corporate participant.  

Entries that are not complete or do not adhere to the Rules or specifications may be disqualified in the sole discretion of Company. If you use fraudulent methods or otherwise attempt to circumvent the Rules, your submission may be disqualified and removed from eligibility in the sole discretion of Company. 

3. Agreement to Rules 

By participating, you agree to be unconditionally bound by these Rules, and you represent and warrant that you meet all eligibility requirements set forth herein. In addition, you agree to accept the decisions of Company as final and binding as it relates to the Contest and specifically, to the Company’s selection of winners.  

4. Contest Period:  

Entries will be accepted during the time-frame set forth in the specific Contest terms. 

5. Prize  

The prize and anticipated value is identified in the specific Contest terms. Actual/appraised value of any prize may differ at the time of prize awards. The specifics of any prize shall be solely determined by Company. No cash or other prize substitution is permitted, except in the Company’s discretion. Any prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state and/or local taxes shall be the sole responsibility of the prize winner. For any prize with a value of $600 or greater, you will incur tax liability. It is your sole duty to properly report the prize and pay applicable taxes related thereto. 

No substitution of prize or transfer/assignment of prize to others, or request for the cash equivalent, by winners will be permitted.  

Your acceptance of the prize affirms your express consent and permission for Company to use, without limitation, the winner’s name, portrait, picture, voice, likeness, image or statements about the Contest, and/or biographical information, as required by disclosure laws, as press releases, and/or for advertising, public relations and promotional purposes, without any further compensation, except as otherwise prohibited by law. 

6. Odds 

The odds of winning depend on the number of eligible entries received, or the number if participants, in each Contest. Company expects to receive many (possibly thousands) eligible entries and participants in each Contest, and unless otherwise stated on the specific Contest terms, only one will win each prize.  

7. Selection of Winners and Notification  

Winners of the Contest will be selected through the processes defined in the specific Contest terms. The receipt by a winner of any Prize offered in this Contest is conditioned upon compliance with all federal, state and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (IN THE COMPANY’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS A WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED. 

8. Rights Granted by You 

By participating in any Contest, you expressly consent that Company, and anyone acting on behalf of Company or its respective licensees, successors and assigns, will have the right, where permitted by law, without any consideration, notice, review or further consent, to communicate with you pursuant to Company’s Mobile Communication and Promotions policies (See https://purple.com/terms-and-privacy, and for other marketing purposes. 

9. Modification/Cancellation 

Company reserves the right, in its sole discretion to cancel, terminate, modify or suspend any Contest should (in its sole discretion) a virus, bug, non-authorized human intervention, act of God, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Contest. In such case, Company may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Company, or may cancel the Contest altogether without any liability to any participant. Company reserves the right in its sole discretion to disqualify any participant who tampers, or attempts to tamper, with the entry process or the operation of any Contest or Website or violates these official Rules. 

Company has the right, in its sole discretion, to maintain the integrity of the Contest, to void entries for any reason, including, but not limited to multiple entries from the same participant, use if AI, bots, macros or scripts or other technical means for entering.  

Any attempt by a party to deliberately damage any website or undermine the legitimate operation of any Contest may be a violation of criminal and civil laws, and should such an attempt be made, Company reserves the right to seek damages from any such party to the fullest extent permitted by law. 

10. Limitation of Liability 

By participating in any Contest, you agree to release and hold Company and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors, harmless from any liability, injury, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, as a result of: (i) such party’s participation in any Contest and/or his/her/its acceptance, possession, use or misuse, of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized intervention in any part of the entry process or the Contest; (v) electronic or human error which may occur in the administration of the Contest or the processing of entries; and (vi) acts of God or other circumstances outside of Company’s control. 

COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF CONFORMANCE TO THE STANDARDS OF TRADE FOR THE PRIZES OFFERED THROUGH THE CONTEST, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW.  

YOU ACKNOWLEDGE AND AGREE THAT COMPANY WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND WHATSOEVER ARISING FROM YOUR PARTICIPATION IN A CONTEST AND THE ACCEPTANCE AND/OR USE OF ANY PRIZE, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL AND/OR PUNITIVE DAMAGES. FURTHER, THE COMPANY IS NOT RESPONSIBLE OR LIABLE IN ANY MANNER WHATSOEVER FOR YOUR INABILITY TO PARTICIPATE IN A CONTEST OR TO USE THE PRIZE.  

COMPANY’S SOLE LEGAL RESPONSIBILITY AND LIABILITY FOR ANY FAILURE TO CORRECTLY PROCESS ANY ENTRY OR INCLUDE ANY ENTRY IN THE CONTEST, EITHER AS THE RESULT OF HUMAN ERROR OR TECHNOLOGICAL ERROR, WILL BE $1.00.  

Laws of certain jurisdictions do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply to you.  

11. Disputes 

THIS CONTEST IS GOVERNED BY THE LAWS OF THE STATE OF UTAH, WITHOUT RESPECT TO ANY CONFLICT OF LAW DOCTRINE.  

A “Dispute” shall be defined as any controversy, claim, dispute or difference between you and Company arising out of or relating to these Rules, specific Contest terms, any promotion, advertisement, statement and/or representation related to any Contest and/or the prize(s), and/or any other action taken by you or Company that relates in any way to any Contest. All Disputes are governed by the dispute resolution policy set forth in Company’s Terms and Conditions posted online at www.purple.com/terms-and-privacy. 

12. Privacy Policy  

Information submitted with an entry is subject to the Privacy Policy stated on the Company’s Website. To read the Privacy Policy, visit www.purple.com/terms-and-privacy. 

13. Contact 

Purple 

Attention: Contest Operator 

Address: 4100 Chapel Ridge Rd, Lehi, UT 84043 

14. Sponsor 

The Sponsor of the Contest is: 

Purple 

Address 4100 Chapel Ridge Rd, Lehi, UT 84043 

Phone: 801-756-2600