2404 Beltline Hwy
Madison, WI 53713
Directions
Store Hours
Mon-Fri 10:00am - 8:00pm
Sat 10:00am - 7:00pm
Sun 11:00am - 6:00pm
Geolocation is disabled. ×

Available to try in-store

Purple Essential Collection
Restore Collection
Rejuvenate Luxe Collection
*Products available in store is based on availability and may differ from this list.

Ask a Sleep Genius

Nearby stores

  • 0.1 miles awaymi
    2200 West Beltline Highway
    Madison, WI 53713
    Products available to try 10
    0.1 miles
  • 0.2 miles awaymi
    Steinhafels - Madison West
    0.2 miles awaymi
    2164 West Beltline HWY
    Madison, WI 53713
    Products available to try 4
    0.2 miles
  • 4.1 miles awaymi
    6702 Seybold Road
    Madison, WI 53719
    Products available to try 13
    4.1 miles

Store FAQs

Yes, you can purchase Purple products at various retail locations across the U.S. We encourage you to come try Purple's exclusive, pressure-relieving GelFlex Grid® technology in person. Use our store locator to find the nearest location.
To learn more, we recommend checking the individual retailer's policy to confirm available payment methods and financing support.
We recommend visiting the individual retailer's website or contacting your local store to confirm current available promotions.
We recommend visiting the individual retailer's website or contacting your local store to explore your purchasing options.
Policies can vary by product and location. We encourage you to visit the retailer's website or to contact your local store to learn more about warranty and exchange information.

Madison Mattress Store | Boston, Inc - dba Ashley Furniture Madison Wisconsin 53713

Purple’s GelFlex Grid is the only mattress technology that instantly relieves pressure for proven deeper sleep. There’s a reason it’s been used in critical care hospital beds for 20+ years, and you'll understand as soon as you lie down. Try a Purple mattress today at a trusted Purple retailer near you, like Ashley - Madison West. With a stress-free 100-night trial on the table, you’ve got nothing to lose and life-changing sleep to gain.