This is the greatest sleep innovation ever created.
It's the patented GelFlex Grid inside every Purple mattress.
Only Purple passes the raw egg test,
because only Purple cradles your body,
and simultaneously supports it.
Memory foam doesn't come close.
Purple conforms to relieve pressure
from hips and shoulders,
while supporting your spine,
and instantly adapts,
no matter your position.
Sleep on a Purple risk-free, for 100 nights.