Purple brings its innovative comfort technology to Phoenix Mattress Firm locations, expanding its blended channel approach
ALPINE, Utah and PHOENIX, June 26, 2018 — Purple Innovation, LLC (NASDAQ: PRPL) (“Purple”), a comfort technology company known for creating the “World’s First No Pressure™ Mattress,” today announced yet another expansion of its blended channel strategy by bringing its comfort products made with patented technology to select Mattress Firm locations throughout Phoenix.
Purple’s mattresses will be available in 20 stores in Phoenix, which were selected by Mattress Firm. Mattress Firm is the nation’s number one specialty bedding retailer, with more than 3,000 neighborhood stores across 49 states.
The expansion to 20 Phoenix stores follows the company’s most recent 2018 expansion in Chicago and San Francisco, with its products available in 30 and 16 Mattress Firm stores in those two locations, respectively. Altogether, Purple’s products can be experienced in 142 stores located in 6 major metropolitan cites: Phoenix, Chicago, San Francisco, Austin, Sacramento and Washington D.C.
“We’re excited to give people more options to purchase a mattress at a physical location rather than just online,” said Terry Pearce, co-founder and CEO of Purple. “Getting to experience our comfort technology first-hand really shows the customer how different our mattresses are. We’re thrilled to be able to add more brick-and-mortar locations to enhance the customer journey.”
Mattress Firm stores in Phoenix that now offer Purple mattresses include the following:
- Gilbert Commons
- Superstition Gateway
- Paradise Valley S.
- Chandler Village
- Sonora Village
- Mountain View
- Happy Valley
- Dysart (BM)
- Prescott Valley
- Town & Country (SA)
- Surprise II
- Desert Ridge
- Happy Valley & Lake Pleasant
- Watson Rd. & Yuma Rd. (SA)
- Camelback II (SA)
- Tempe II
- S. Power Rd.
- Lane Home Furnishings Center (SA)
- Crossroads Town Center
Each location will also feature Purple’s newest generation of mattresses, which includes the company’s signature, super-durable Hyper-Elastic Polymer® material, touting carefully designed, responsive support coils tuned to work in unison with Purple’s advanced technology. Each coil sits in an individual fabric casing, reducing noise, maintaining motion isolation and providing full-body responsive support.
“We’re happy to partner with Purple to bring our customers the latest technology available to enhance their comfort,” said Mike Putzke, president of Mattress Firm’s West Division. “Everyone deserves a good night’s sleep, and now Phoenix locals can come experience the difference of Purple’s products first-hand.”
More information about Purple’s ongoing test with Mattress Firm and the products available in Phoenix can be found on the company’s website.
Purple is a leading comfort technology company, which designs and manufactures products to improve how people sleep, sit, and stand. It offers cushions, pillows, and other comfort products using its proprietary Hyper-Elastic Polymer® technology. All products are focused on founders Terry and Tony Pearce’s vision to improve comfort. Purple continues to be a disruptor to the traditional mattress industry with its innovative products, packaging and shipping, direct-to-consumer sales, and generous trial and return policies.
About Mattress Firm
Founded in 1986, Mattress Firm strives to help customers find the beds they want at the price that fits their budget. Today, Mattress Firm has grown to be America’s largest specialty mattress retailer, with more than 3,000 neighborhood stores and a passion for helping people find the right bed. Mattress Firm helps customer’s budget stretch further with a broad selection of mattresses and bedding accessories from leading manufacturers and brand names. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Committed to serving its communities, the Mattress Firm Foster Kids, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed.
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