Purple NewDay™ Mattress

Because we believe that sleep is integral to a life well-lived, every Purple mattress is made with the highest quality materials. Every component is chosen with the utmost care and engineered for long-lasting durability, comfort and support.  

• 8"  Total mattress height  

• SoftFlex Cover 

  • Breathable stretch material flexes with the GelFlex® Grid as you move  

• 2" of GelFlex Grid  

  • Instantly adapts to your shape and movement.  

  • Cradles pressure points  

  • Draws excess heat away  

• Support Foam  

  • Durable Base Support Foam layer provides added stability and support  

  • Edge Support Foam provide stable comfort when getting in and out of bed  

In short, everything — starting with the Purple GelFlex® Grid. This proprietary technology is totally unique in the mattress market, and sets our beds apart from memory foam, springs, and adjustable air mattresses. Backed by over 20 years of rigorous testing, the iconic purple geometric grid made of hyper-elastic polymer provides cushioning comfort and pressure relief while simultaneously maintaining support. It instantly adapts as you move, reconfiguring itself to relieve pressure provide alignment where your body needs it most.  

Based on our years of testing, here’s what we’ve found: memory foam fails to provide the necessary support needed throughout the night and also sleeps hot. Spring mattresses don’t relieve pressure and cause a great deal of motion transfer, not to mention the squeaking. Adjustable air mattresses force your hand (and neck, back, and shoulders) with “hard bed problems” or “soft bed problems” — an impossible decision to say the least. By contrast, the GelFlex® Grid cradles your shape for that cloud-like feel while delivering the support that equals ache-free, restorative sleep. 

NewDay™ Mattress: The intro to life-changing Purple sleep — 2” GelFlex® Grid atop a layer of supportive foam for a firmer feel.   

The Purple Mattress®: The original, in a class of its own since day 1 — 2” GelFlex® Grid with an additional layer of comfort foam atop a layer of supportive foam for medium-firm support.  

Purple Plus® Mattress: Double your support, improve temperature balance and boost comfort — 2” GelFlex® Grid paired with breathable Ultra Comfort Foam layer atop 2 layers of base support foam for a medium feel.  

Thanks to the Purple GelFlex® Grid, all three mattresses of the Essential Collection provide the no-pressure support and comfort essential to restful sleep. But which mattress option is right for you? It all comes down to your sleep preferences and preferred feel. The more comfort layers beneath the Purple grid, the more cushioning and weightless, floating feel — all complimented by superior alignment and back support.  

Both the Essential Collection and the Premium Collection mattresses contain our proprietary GelFlex® Grid that provides the unique support your body needs with the cushioned comfort you want. 

Essential Collection mattresses pair the GelFlex® Grid with a comfort foam core for a less bouncy feel.  

Premium Collection mattresses pair the GelFlex® Grid with a core of individually wrapped coils that enhance the responsive feeling and increase air flow.  

Not all foundations, frames and bases are created equal which is why we’ve designed a collection of products that work synergistically with Purple mattresses, to provide you with your best sleep for years to come.

Platform Bed Frame: Lightweight and simple with ample storage space underneath, this frame holds up to 2,000 lbs. and is designed to prevent squeaking.

Purple Bed Frame: An upholstered, platform-style foundation and headboard that enhances the comfort and support of your Purple mattress.

Adjustable Bases: The Ascent Adjustable Base and the Purple Sleep Genius let you fully customize your position whether you’re sleeping, sitting, working or relaxing with adjustable head and foot sections for premium comfort.

If you opt for an option outside of Purple, make sure your foundation is made from wood or metal with slats that are less than 3 inches apart and a weight capacity of 650+ lbs.

Learn more about the perfect fit for you with our guide to bed foundations.   

Absolutely. We want you to rest easy with Purple which is why we offer free returns within 100 nights if you don’t love your mattress. We do ask all customers to spend at least 21 nights on their mattress before starting a return or exchange so their bodies have enough time to adjust to Purple’s unique feel and support. If you’ve tested out your new mattress for 21 days and you’re within the 100-night trial period, reach out to our Care Team at 1-888-848-2305 to schedule pick up. Upon sending proof of receipt issued at pick-up, we will initiate a full refund that may take up to 10 days to turnaround from financial institutions. Please visit our dedicated Returns & Exchanges Page for a full detail.   

The temperature control of Purple mattresses was highly tested and engineered to ensure a cool breathability — a key factor for sound sleep. The GelFlex Grid's proprietary temperature-neutral material combined with its unique open column design includes over a thousand air channels to naturally draw excess heat away so our mattresses don’t sleep hot. Additionally, a layer of comfort core foam diffuses warmth that other mattresses tend to harbor ensuring the optimal sleeping temperature.  

While you won’t feel like you’re sleeping on a grid of squares, Purple mattresses may feel a little different than what you’re accustomed to — at least at first. Just as a chiropractor works to restore healthy body posture and alignment, the GelFlex® is designed to do the same. We highly recommend sleeping at least 21 nights on your Purple mattress in order to adjust and experience healthy, restorative sleep for body and mind.