Should I visit a mattress store?
Buying a mattress used to be pretty straightforward. You visited a mattress store, tested the comfort of a few mattress options, made your choice and had it delivered. With the rise of online mattress stores, mattress buying choices have become more complex. But keep reading – we’ll take the mystery out of deciding whether to buy your new mattress set online or from a mattress store.
There’s really no right or wrong choice when it comes to deciding how you’ll buy your mattress. Ultimately, there’s very little difference in satisfaction with the product between people who buy virtually and people who buy in-store – though if you look at mattress reviews, you may see higher satisfaction scores from people who order their mattresses online. Depending on your lifestyle, budget, and personal preferences, either method can work well — as long as you end up getting a good night’s sleep on a mattress you love.
At the end of the day – literally – your bed is a highly personalized choice. Some savvy mattress shoppers use a combo – you could visit a mattress store to try out different mattresses, research prices online, then visit the mattress store to try to negotiate for the lowest price you’ve found online. If the store will match that price, you can purchase right then from the store. You can always return home and order the mattress online. Either way, you win.
Whether you shop online or at a mattress store, we know you will fall in love with your Purple. With the highest quality materials and patented No Pressure® Support of the Purple Grid™, sleeping on a Purple will provide you with the great night’s sleep you deserve.
Is shopping online more convenient?
Buying a mattress online is extremely convenient. You simply visit the website, pick the one you like, click, pay and your new mattress will show up on your doorstep. There are no crowds, no pushy salespeople, and no hassle. Some people can feel intimidated by the sometimes overly-helpful assistance from a salesperson. If this describes you, then the convenience of ordering your mattress online can help alleviate some of your concerns.
The best part is that you don’t even have to change out of your pajamas – you can order your mattress in the middle of the night if that’s what suits you. You don’t have to worry about store hours or spending money at the gas pump.
Trying Your Mattress
A key benefit of buying your mattress from a mattress store is that you get to try the mattress before you make your purchase. You can lie down on it, bounce on it, roll around on it, and find your best sleeping position before deciding that it’s the right mattress for you.
When shopping online, you make your choice based on photos or information presented by the mattress retailer and by reading online mattress reviews. Some mattresses, like Purple, can be ordered online and also found in mattress or furniture stores, so you can try them out firsthand. If you’re the type of person that needs to see a mattress in person before buying, Purple gives you this option by partnering with select mattress stores.
Even if you want to purchase your mattress online, it can sometimes be helpful to visit a quality mattress showroom so you can get an idea of bed sizes and mattress types. Once you try a Purple, you'll realize that memory foam mattresses, adjustable beds, and innerspring mattresses simply can't compare. Thanks to science, mattress technology has improved – and you deserve the best when you crawl into bed each night.
The good news is that you can shop online and still be able to test your mattress. Purple offers 100-night sleep trial period and free returns – giving you plenty of time to try the mattress that you’ve purchased online. This is a great option, because sometimes it can take a couple of weeks to adapt to a mattress. You can’t get this same experience by trying a few mattress brands in a showroom. Order online from Purple and sleep on a luxury mattress for 100 nights in your own home, worry-free.
There’s a lot to be said for online mattress pricing. Online stores typically have lower overhead, so they can pass along those savings to their customers by offering much lower price points. If an online retailer sells its own mattress brand, like Purple, for example, you can enjoy even bigger savings by purchasing directly from the manufacturer. Buyers can sometimes pay roughly 15 percent less by purchasing a mattress online. And Consumer Reports has noted that some retailers within the mattress industry may mark up their mattresses anywhere from 30 to 50 percent.
However, there is something to be said for the art of negotiation – and if you’re able to visit a quality mattress store and form a relationship with a sales representative, you can often negotiate a lower price.
It’s often in the best interests of the mattress store for the salesperson to reach a deal with you in order to make the final sale. The only downside to consider is how strong a negotiator you are – if you hate negotiating and you know you’re aren’t great at it, there’s a good chance you could end up paying significantly more for your mattress by buying in a store than purchasing online. With an online purchase, you’ll pay a competitive price without needing to haggle.
Think about other costs as well. With an online order, you might have to pay shipping costs. Of course, if you shop at Purple, shipping is free. With an in-store purchase, you typically have to pay a delivery charge. This is usually an extra charge that’s added to your purchase at the very end – especially if you go for a white glove delivery option. Speaking of which, if you order a Purple® Hybrid or Purple® Hybrid Premier, professional white glove service is included at no additional charge.
Customer Service and Support
If you’re not sure what you’re looking for in a new mattress, visiting a mattress store can be a great place to start. With knowledgeable sales representatives at your disposal, you can talk to experts and allow them to steer you toward the options that will best meet your needs. But if you’d rather find information on your own, then you might prefer to do some online research and read mattress reviews to figure out what’s most important to you.
When it comes to in-person sales or customer service representatives, you never know what to expect. Some salespeople have a wealth of knowledge and a genuine talent for understanding the needs of customers and guiding you to the right choice. Others may be motivated by mattress sales quotas and promotions instead of a desire to help you find what you need.
Instant vs. Delayed Gratification
One downside to ordering online is that you'll have to wait a few days for your mattress. Some shoppers really enjoy that feeling of instant gratification. Barring backorders or other difficulties, you can usually take your mattress home with you immediately if you purchase it from a store. Even if you need the store to deliver your mattress, it can typically be scheduled within a day. But with an online order, you have to wait for it to be shipped to you. For many people, the question boils down to whether the savings of buying online can offset the drama and tension of waiting for the mattress to be shipped. That choice is completely up to you.
Selection and Availability
Mattress stores are limited by what they have room to display – after all, they are dealing with physical space requirements that aren’t as limiting for an online retailer. The showroom can only feature so many mattress types, so you won’t find a wide mattress selection of manufacturers or brands within their physical space. And depending on your location, there may not be many mattress stores nearby.
But when you’re doing your shopping online, you’re only limited by the time it takes to research and the number of mattress reviews you’re willing to read. There are no limitations related to physical space and none related to your own geography, either. And best of all, you can do it all from the comfort of your own home.
Returning a mattress can become an expensive hassle. Some people prefer returning a mattress at the store so they can talk to a sales representative. Mattress stores typically charge a fee to pick up your mattress, even if you are eligible for a refund. Online mattress companies vary widely in their return policies, so make sure you know what you’re getting into if you make an in-store purchase.
Purple offers a full refund and free pickup of your mattress for eligible returns. You can try your Purple for up to 100 nights, and you can return your mattress for free without fear of any kind of penalty. In contrast, mattress stores usually offer a much shorter return window and their return policies are typically less flexible.