First Responders get 10% off.

Thank you to all of our first responders who keep our communities safe and help us sleep soundly at night. Verify your eligibility now to save 10% on your order.

Once verified, you’ll be emailed a coupon for 10% off.

Who is eligible?

All US first responders and emergency personnel — including law enforcement, EMTs, paramedics, and firefighters.

Frequently asked questions.

*Our first responder discount offer is valid online at and at participating retail stores. Proper identification must be shown. The code is valid for one-time use online, or card must be presented in-store at checkout. Valid on full-price merchandise only. Cannot be combined with any other offer. Purple reserves the right to change or cancel this promotion at any time. No price adjustments will be made on previous purchases. Purchases made with this offer are not eligible for future price adjustments. Discount applies to merchandise only and not shipping & handling, taxes, or packaging.

We love our local heroes! Thank you.

Shop Now