Do Not Sell My Personal Information

As a consumer protected under the California Privacy Protection Act, at any time you have the ability to opt-out of the sale of your information by Purple Innovation, LLC to third parties and opt-out of financial incentives (if any) due to our collection of your data. You can opt-out of the sale of your information to third parties by clicking here. You may also ask to opt-out of such activities by emailing Purple at the following email address: [email protected].

We will use the information you provide to us during the opt-out process to help us stop the further sale of your information to third parties.

If you are an agent who is exercising the Right to Opt-Out on behalf of another person, please fill out the Representative Election Form.

If you would like to view a copy of our Privacy Notice/Privacy Policy, you can access it at the following web address: https://purple.com/ca//terms-and-privacy

As a consumer in California, you have the following rights:

Your Rights Regarding the Data We Collect:

As a consumer in California, you have the right to request access to information, request the deletion of information, request Purple Innovation, LLC disclose information, and request information about how Purple Innovation, LLC sells or discloses your information to third parties for a business purpose.

Regarding information we sell or disclose to third parties, you have the right to opt-out of such sale or disclosure at any time. You can exercise your right to opt-out by clicking here.

We are required to respond to any of your requests to exercise these above rights within 45 days. Should we be unable to comply within 45 days, we will contact you and let you know whether we can complete your request or whether we need more time to complete your request.

Exercising Your Rights:

If you want to exercise your rights, you may also contact us or our Privacy Point of Contact at:

  • Organization
  • Purple Innovation, LLC
  • Address: 123 E 200 N, Alpine, Utah 84004
  • Toll free 833-568-5716
  • Email: [email protected]
  • Privacy Point of Contact
  • Purple Innovation, LLC
  • Address: 123 E 200 N, Alpine, Utah 84004
  • Toll free 833-568-5716
  • Email: [email protected]

The Privacy Point of Contact listed above, as well as employees who work with the Privacy Point of Contact, have received training to help you exercise your rights under the California Consumer Privacy Act.

Withdraw Consent:

If our legal basis for processing your information is based on your consent, you may withdraw your consent at any time by contacting the Purple Legal Department at the contact information above and informing them that you withdraw your consent.

Contacting Authorities:

If you would like to lodge a complaint against us, you may contact your local authority. If you have trouble locating an authority, please contact the Purple Legal Department at the information above and they will help you.

Changes to Our Privacy Notice:

We keep this privacy notice under regular review and will place any updates on our website.

This privacy notice was last updated on January 1, 2020.